Nuptial Novelty

Niche wedding day products speak to Millennials' love of branded merchandise

Implications - Brands outside of the bridal space are launching unexpected wedding products and services that speak to Millennials' love of pop culture. These novelty wedding offerings break free from tradition and illustrate how marriage ceremonies have evolved, while addressing consumers' growing desire for unique self-expression.

Workshop Question - How can you surprise and delight consumers with an element of novelty and experience?
SCORE 5.7
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42,813 Total Clicks
Jun 18 - May 19
Recent and Mild
LifestyleWeddings
Featured Examples
Pizza-Themed Wedding Bouquets - Villa Italian Kitchen Made a Pizza Bouquet & a Matching Boutonniere
SCORE 7.1
This Year and Warm 1,030 Clicks Pub: Jun 6, 18
Pizza-Themed Wedding Bouquets
Villa Italian Kitchen Made a Pizza Bouquet & a Matching Boutonniere
Now that June has officially started, so has wedding season—and to help brides and grooms easily pick up some special accessories for their big day, Villa Italian Kitchen launched what it is... [More]
Donut Brand Wedding Ceremonies - Dunkin’ is Hosting Donut-Themed Weddings Ahead of Valentine's Day
SCORE 5.1
This Year and Warm 438 Clicks Pub: Feb 7, 19
Donut Brand Wedding Ceremonies
Dunkin’ is Hosting Donut-Themed Weddings Ahead of Valentine's Day
If you’re a Dunkin’ superfan, you might want to consider taking a trip to Las Vegas to take part in one of the chain’s donut-themed weddings. On February 9th (just ahead of... [More]
Taco Chain Wedding Accessories - You Can Now Get a Hot Sauce Packet Garter and Bowtie from Taco Bell
SCORE 2.4
This Year and Untested 198 Clicks Pub: Jul 5, 18
Taco Chain Wedding Accessories
You Can Now Get a Hot Sauce Packet Garter and Bowtie from Taco Bell
For anyone who loves Taco Bell enough to incorporate it into the most special day of their lives, the chain is now offering a hot sauce packet garter and bowtie for happy couples everywhere. Taco... [More]
Video Game Wedding Services - This Service Recreates Final Fantasy's Ceremony of Eternal Bonding
SCORE 4
This Year and Average 89 Clicks Pub: Jan 8, 19
Video Game Wedding Services
This Service Recreates Final Fantasy's Ceremony of Eternal Bonding
As of this year, Final Fantasy fans who want to tie the knot will be able to take advantage of a new, video game-inspired wedding service based on the Ceremony of Eternal Bonding. According to... [More]
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