Niche wedding day products speak to Millennials' love of branded merchandise
Trend - Brands outside of the bridal space are launching unexpected wedding products and services that speak to consumer love for pop culture. These novelty wedding offerings break free from tradition and illustrate how marriage ceremonies have evolved.
Insight - The generational gap justifies a discrepancy between how Millennials and older generations perceive certain traditions, such as marriage. An inherent desire for self-expression causes many younger consumers to break from some of the more well-established aspects of these events. By removing the restrictions that might come with certain traditions, consumers are able to recognize their milestones in ways that feel more genuine to them.
Insight - The generational gap justifies a discrepancy between how Millennials and older generations perceive certain traditions, such as marriage. An inherent desire for self-expression causes many younger consumers to break from some of the more well-established aspects of these events. By removing the restrictions that might come with certain traditions, consumers are able to recognize their milestones in ways that feel more genuine to them.
Workshop Question - How can you surprise and delight consumers with an element of novelty and experience?
Trend Themes
1. Branded Novelty Wedding Products - Brands outside of the bridal space are launching unexpected wedding products and services that speak to consumer love for pop culture.
2. Customized Wedding Experiences - Younger consumers' inherent desire for self-expression causes them to break from some of the more well-established aspects of traditional events like marriage.
3. Nostalgic Wedding Services - Creating unique and memorable experiences through pop culture and video game-inspired wedding services is a disruptive innovative opportunity in the wedding industry.
Industry Implications
1. Fast Food Industry - Fast food chains can capitalize on consumers' fan love by launching innovative wedding-related merchandise and services.
2. Video Game Industry - Innovative video game-inspired wedding services are being created to entice people to unite through memorable experiences.
3. Wedding Retail Industry - By tapping into the cultural zeitgeist, wedding retailers can launch unconventional product lines and pop-up shops targeting millennials.
