Confidence Prioritization

Brands focus on boosting the confidence of their customers

Implications - Brands in a range of industries are prioritizing confidence, either for demographics who are traditionally underserved in this area, or within unlikely spaces. This shift serves as a reversal of the traditional approach in which brands focus on flaws and the perceived need for self-improvement in their campaigns, and aligns with the values of inclusion and empowerment that many consumers hold today.

Workshop Question - How could your brand better prioritize empowerment in its products, services or campaigns?
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
50,887 Total Clicks
Nov 17 - May 19
This Quarter and Mild
MarketingLifestyle
Featured Examples
Confidence-Boosting Hearing Aids - The 'OH' Hearing Aid Device Reduces the Stigma for Users
SCORE 6.7
Warm 2,599 Clicks Pub: Nov 8, 17
Confidence-Boosting Hearing Aids
The 'OH' Hearing Aid Device Reduces the Stigma for Users
Some people associate hearing aid devices with a sign of getting old, but the ‘OH’ looks to end the stigma that can come with the use of the equipment. Designed by Julia Marina Cunha,... [More]
Cost-Free Trans Makeup Classes - Sephora is Offering Complimentary Classes to the Trans Community
SCORE 5.4
Warm 365 Clicks Pub: May 24, 18
Cost-Free Trans Makeup Classes
Sephora is Offering Complimentary Classes to the Trans Community
Cosmetics brand and retailer Sephora is expanding its complimentary classes with the addition of its Bold Beauty campaign, which aims to help members of the trans community increase their confidence,... [More]
High Heel Dance Programs - Toronto's 'Army of Sass' Offers Inclusive Lessons for All Skill Levels
SCORE 3.7
Mild 136 Clicks Pub: Apr 19, 18
High Heel Dance Programs
Toronto's 'Army of Sass' Offers Inclusive Lessons for All Skill Levels
Few savor the thought of trekking over to the gym for a mundane workout after a long day at the office, so ‘Army of Sass’, a Toronto-based dance studio, gives people a fiercer option.... [More]
Confidence-Boosting Free Cab Rides - EXCEL Gum's Toronto Campaign Seeks to Promote Connections
SCORE 3.6
This Year and Mild 142 Clicks Pub: Jan 23, 19
Confidence-Boosting Free Cab Rides
EXCEL Gum's Toronto Campaign Seeks to Promote Connections
EXCEL Gum has quite an interesting campaign coming up next month that will provide Toronto youth with free cab rides. On February 7th, the company will be arranging shared lifts via #ConnectionCabs... [More]
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