Category
Business
Ritual Sampling
Trend cluster
Category
Packaging
NFT
Brands use NFTs in packaging to further differentiate limited-edition products.
5.6
Trend score
What's Happening
What is the Packaging NFT trend?
Packaging NFT: The inclusion of NFTs in product packaging shows how brands outside the tech industry can use new tech to appeal to the modern consumer. F&B and fragrance brands are adopting NFTs in packaging to establish themselves as forward-thinking, and appeal to consumers interested in blockchain tech.
Insight
The consumer insight behind the Packaging NFT trend
Consumers who are knowledgeable in blockchain technology--everything from cryptocurrencies and NFTs to the metaverse--tend to be highly passionate about their interests. Users of decentralized technology have formed close-knit virtual communities and created excitement around the potential of this technology. This passion, combined with blockchain consumers' buying power, makes NFTs a powerful tool in bringing in new customers.
Evidence
Examples of the Packaging NFT trend
CategoryPop Culture
NFT Perfume Blockchain Artwork
Look Labs Launched Digital Fragrance, Cyber Eau de Parfum
The beauty industry can explore the potential of blockchain technology to create new ways of experiencing personal fragrances and scents.
CategoryLifestyle
NFT Scotch Whisky Bottles
This Exclusive Johnnie Walker Release Dropped with a Non-Fungible Token
The use of NFT technology to create exclusive, limited-edition bottles represents an opportunity for the liquor industry to embrace digital innovation and grow in the luxury marke…
CategoryTech
Asset-Backed Whiskey NFTs
Rlon Wang & Glenfiddich Created an NFT Whiskey Bottle for Lunar New Year
The liquor industry can capitalize on this trend by exploring different ways to digitize their products and introducing NFTs into their marketing strategies.
CategoryLifestyle
NBA Championship Beer Collabs
Tinker Hatfield & Michelob ULTRA Launch NBA Championship Bottles
Alcohol companies can leverage partnerships with designers and other creatives to create unique, limited-edition bottles and generate consumer excitement.
CategoryLifestyle
NFT-Based Physical Packaging
Natural Abundance is Dropping Collectible Packets with Digital Art
The integration of NFT-based physical packaging in the food and beverage industry presents an opportunity for companies to differentiate themselves by offering unique and collecti…
CategoryLifestyle
Collectible NFT Magnums
Château Malartic-Lagravière Launches a Series of NFT Magnums
The integration of NFTs in the wine industry can create new opportunities for businesses to attract younger and digitally-savvy collectors and investors.
CategoryLifestyle
Collectors-Edition NFT Wines
Blind Horse Winery Releases Its First NFT-Labeled Wine with Bored Ape
The wine industry can leverage NFTs to increase the appeal of its products to tech-savvy consumers and entice a new demographic.
Workshop question
How could your brand take inspiration from trends in other industries?
Trend themes
Themes within the Packaging NFT trend
Three behaviours holding the trend together01
NFT-based product packaging
Brands are using NFTs in product packaging to appeal to customers interested in blockchain tech.
02
Asset-backed NFTs
Brands are releasing NFTs that can be redeemed for physical products, which creates unique opportunities for asset-backing digital items.
03
Collectible NFTs
Companies are creating limited-edition NFTs in conjunction with physical products to attract collectors and create scarcity.
Industry implications
What the Packaging NFT trend means for industry
Where the trend changes the playbookFor
Food and Beverage
F&B brands are increasing the appeal of limited-edition products by incorporating blockchain tech and experimenting with NFT-based asset-backing.
For
Wine and Spirits
Luxury wine and spirits brands are leveraging NFTs to increase the value of their limited-edition products and attract collectors.
For
Art and Collectibles
The intersection of physical products and digital collectibles through NFTs is creating new opportunities for art and collectibles industries.
Trend signals
Trend signals for Packaging NFT
Trend score 5.6 out of 10, from popularity 86%, activity 67%, freshness 15%.
Popularity86%
Activity67%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
