Drunk Elephant fans know the name "Protini" from the brand's Protini Polypeptide Cream and soon they'll be treated to a brand-new skincare product with peptides thanks to the new Protini Powerpeptide Resurf Serum. The product is touted as a mega-strength serum that combines peptides with growth factors, amino acids and lactic acid to improve the skin's radiance, texture and tone.
The ultra-concentrated serum boasts a blend of 11 peptides, plus water-boosting ingredients like snow mushroom extract and sodium hyaluronate, and antioxidant-rich squalane, green tea seed oil and marula oil. The product can be used following a moisturizer, or mixed with one, to receive its brightening and firming benefits. While Drunk Elephant offers other products that help with chemical exfoliation, this one is potent enough to be used on its own.
Key Themes Behind This Trend
- Peptide-infused Skincare
- There is a growing trend towards skincare products that incorporate multiple peptides for enhanced skin benefits.
- Water-boosting Ingredients
- The use of ingredients like snow mushroom extract and sodium hyaluronate to boost the hydrating properties of skincare products is becoming more popular.
- Ultra-concentrated Serums
- Consumers are increasingly drawn to skincare products with high concentrations of active ingredients, such as the Protini Powerpeptide Resurf Serum.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry stands to benefit from the growing demand for peptide-infused skincare and ultra-concentrated serums.
- Natural and Organic
- The market for natural and organic skincare products that utilize water-boosting ingredients like snow mushroom extract and sodium hyaluronate is on the rise.
- Anti-aging
- The anti-aging skincare industry can leverage the popularity of peptide-infused ingredients to create new and innovative products that address the signs of aging.
