Category
Lifestyle
Festive Fusions
Trend cluster
Category
Connected
Vehicle
Automakers are standardizing smart connected technologies for road safety.
3.1
Trend score
Trend
What is the Connected Vehicle trend?
Connected Vehicle: Automakers are implementing and standardizing connected technologies, such as road-sensing services, in-vehicle network connections, and multi-vehicle communications. These services allow vehicles to actively identify nearby drivers and offer real-time GPS services for emergency operators.
Insight
The consumer insight behind the Connected Vehicle trend
While not all drivers have access to self-driving automobiles, the connected technology that led to autonomous driving offers utility to all drivers. Drivers continuously strive for increased safety and security of themselves and their passengers, leading to automakers implementing and standardizing connected security features. These features improve active road safety by communicating with other vehicles, and offer improved emergency response services with real-time GPS technology.
Trend themes
Themes within the Connected Vehicle trend
Three behaviours holding the trend together01
Standardization of Connected Technologies
Automakers are standardizing connected technologies, such as road-sensing services and multi-vehicle communications, which present innovation opportunities in active road safety and emergency response services.
02
Augmented Reality Integration
The integration of augmented reality technology in road vehicles can offer opportunities to create immersive Metaverse-like experiences for passengers and offer a unique ridesharing service where the driver's seat is also vacant.
03
Connected Vehicular Safety Systems
The implementation of new technologies such as Audi's C-V2X, which utilizes cellular communications to improve road safety, presents disruption opportunities in the development of autonomous vehicles with integrated safety systems.
Industry implications
What the Connected Vehicle trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry can reference the trend of standardizing connected technologies to offer improved safety features and emergency response services in their vehicles.
For
Telecommunications Industry
The telecommunications industry can reference the trend of connected vehicular safety systems and the launch of private 5G networks to create innovative solutions for the integration of autonomous vehicles and mobile networks.
For
Entertainment Industry
The entertainment industry can reference the trend of augmented reality integration in road vehicles to develop immersive Metaverse-like experiences and unique ridesharing services.
Workshop question
What emerging technologies could be repurposed to benefit your industry?
Trend signals
Trend signals for Connected Vehicle
Trend score 3.1 out of 10, from popularity 45%, activity 35%, freshness 14%.
Popularity45%
Activity35%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Vehicle trend
4 featured examples from Mar 2 to Dec 14, 2022CategoryAutos
Metaverse-Ready Road Vehicles
The Holograktor Has an AR Display and a Remote Control System
The automotive industry can explore and develop the integration of augmented reality and remote control technologies into their vehicles.
CategoryAutos
Vehicle-Connected Mobile Networks
Porsche and Vodafone Launched a 5G Hybrid Mobile Private Network
The introduction of 5G hybrid mobile private networks in connected vehicles provides opportunities for the automotive industry to innovate around connected transportation and semi…
CategoryAutos
Standardized Connected Vehicles
GM is Making OnStar Connected Services an Automaker Standard
Companies providing connected vehicle services can take advantage of the trend towards standardization of connected services inaugurated by GM's OnStar services.
CategoryAutos
Connected Vehicular Safety Systems
Audi C-V2X Technology Aims to Improve Road Safety
Auto manufacturers have opportunities to disrupt the market with advanced safety features and connected car technologies.
