Category
Lifestyle
Assisted Choices
Trend cluster
Category
Customized
Packaging
Materials and packaging businesses elevate customized packaging.
5.6
Trend score
Trend
What is the Customized Packaging trend?
Customized Packaging: Ideal packaging solutions for e-commerce and products are made from limited materials, take up little space, and effectively protect their contents. Businesses looking to hit all these markers are turning to brands that offer customized solutions that are made, grown, or printed to order.
Insight
The consumer insight behind the Customized Packaging trend
The growth of e-commerce has created demand for packaging solutions that are efficient, functional, and have a limited impact on the environment. While climate anxiety has made more consumers choose to reduce their environmental impact, they want to be able to do so while still maintaining their quality of life and routines. To achieve this balance, consumers turn to brands that reliably show their sustainability efforts, without sacrificing on quality.
Trend themes
Themes within the Customized Packaging trend
Three behaviours holding the trend together01
Customized E-Commerce Packaging
Businesses are turning to customized e-commerce packaging solutions to efficiently protect products and limit environmental impact.
02
Biodegradable and Compostable Packaging
Eco-conscious consumers are increasingly demanding biodegradable and compostable packaging, driving innovations in sustainable packaging solutions.
03
Mycelium-Based Packaging
Mycelium-based packaging is becoming popular in various industries due to its sustainable material composition and ability to be grown-to-order.
Industry implications
What the Customized Packaging trend means for industry
Where the trend changes the playbookFor
E-Commerce
Customized and sustainable e-commerce packaging solutions are driving the growth of this industry by providing eco-conscious packaging alternatives.
For
Packaging
The packaging industry is being disrupted by innovations in eco-friendly materials and customized packaging options for various industries.
For
Sustainability
The trend towards sustainable packaging solutions showcases the growing importance and demand for environmentally conscious practices across various industries.
Workshop question
How could your brand use customization to improve the efficiency of its product, and/or reduce its environmental impact?
Trend signals
Trend signals for Customized Packaging
Trend score 5.6 out of 10, from popularity 79%, activity 70%, freshness 21%.
Popularity79%
Activity70%
Freshness21%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Packaging trend
5 featured examples from Apr 7, 2022 to Feb 13, 2024CategoryEco
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Consumer packaged goods (CPG) companies could greatly benefit from sustainable, biodegradable packaging to reduce waste and promote eco-friendliness.
CategoryArt & Design
Biodegradable Mailing Satchels
Better Packaging's comPOST Packs are Biodegradable After 2 Months
E-commerce companies can utilize biodegradable and compostable packaging options to cater to environmentally conscious customers.
CategoryArt & Design
Mycelium-Growing 3D-Printed Scaffolds
BioLab Studio Developed a System for Growing Mycelium
The utilization of mycelium-based 3D-printed scaffolds presents a disruptive innovation opportunity for the packaging design industry to develop sustainable and biodegradable prod…
CategoryBusiness
Bespoke Packaging Solutions
The Kite Packaging Corrugated Fan Fold is Ready for Large-Scale Use
The Kite Packaging corrugated fan fold offers a unique packaging solution for businesses.
CategoryBusiness
Bespoke E-Commerce Packaging
Packhelp Raises $45.6 Million For Customized Packaging Services
Entrepreneurs can invest in E-commerce Packaging to provide a bespoke experience to their customers.
