Materials and packaging businesses elevate customized packaging
Trend - Ideal packaging solutions for e-commerce and products are made from limited materials, take up little space, and effectively protect their contents. Businesses looking to hit all these markers are turning to brands that offer customized solutions that are made, grown, or printed to order.
Insight - The growth of e-commerce has created demand for packaging solutions that are efficient, functional, and have a limited impact on the environment. While climate anxiety has made more consumers choose to reduce their environmental impact, they want to be able to do so while still maintaining their quality of life and routines. To achieve this balance, consumers turn to brands that reliably show their sustainability efforts, without sacrificing on quality.
Insight - The growth of e-commerce has created demand for packaging solutions that are efficient, functional, and have a limited impact on the environment. While climate anxiety has made more consumers choose to reduce their environmental impact, they want to be able to do so while still maintaining their quality of life and routines. To achieve this balance, consumers turn to brands that reliably show their sustainability efforts, without sacrificing on quality.
Workshop Question - How could your brand use customization to improve the efficiency of its product, and/or reduce its environmental impact?
Trend Themes
1. Customized E-commerce Packaging - Businesses are turning to customized e-commerce packaging solutions to efficiently protect products and limit environmental impact.
2. Biodegradable and Compostable Packaging - Eco-conscious consumers are increasingly demanding biodegradable and compostable packaging, driving innovations in sustainable packaging solutions.
3. Mycelium-based Packaging - Mycelium-based packaging is becoming popular in various industries due to its sustainable material composition and ability to be grown-to-order.
Industry Implications
1. E-commerce - Customized and sustainable e-commerce packaging solutions are driving the growth of this industry by providing eco-conscious packaging alternatives.
2. Packaging - The packaging industry is being disrupted by innovations in eco-friendly materials and customized packaging options for various industries.
3. Sustainability - The trend towards sustainable packaging solutions showcases the growing importance and demand for environmentally conscious practices across various industries.
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Date Range:
Apr 22 — Jan 23
Trending:
Warm
Consumer Insight Topics:
