Château d’Esclans has just released the new 2022 vintage of its flagship wine, Whispering Angel, making it the first 2022 Provence Rosé to reach the global market.
The new wine is made from Grenache, Cinsault and Rolle grapes, and features fresh citrus, rose petal and red fruits on the nose and a well-balanced, round palate with great acidity and structure. The 2022 growing season featured a hot summer and yielded smaller berries than previous years, but the vast majority of Château d'Esclans’ plots withstood the heat well and resulted in a beautiful, untroubled vintage.
Whispering Angel has become the worldwide reference for Provence Rosé and is known for its premium, versatile, and dry characteristics. Its smooth and round finish and lack of astringent aftertaste have helped it maintain its popularity.
What Makes This Trend Stand Out
- Premium Rosé Wines
- As Provence Rosé continues to grow in popularity, there is an opportunity for wineries to differentiate themselves by producing innovative, premium offerings like Château d'Esclans' Whispering Angel.
- Sustainable Agriculture
- With the hot summers becoming more common due to climate change, there is an opportunity for wineries to invest in sustainable agriculture practices to ensure consistent quality despite changing weather patterns.
- Direct-to-consumer Sales
- As online sales of wine continue to grow, wineries can take advantage of the trend by offering direct-to-consumer sales and marketing their products through digital channels.
Sectors Adopting This
- Wine Industry
- The wine industry has the opportunity to innovate by investing in sustainable agriculture, focusing on premium wines, and expanding direct-to-consumer sales channels.
- Agriculture Industry
- As climate change leads to unpredictable growing seasons, the agriculture industry can work to develop innovative technologies and practices to ensure consistent crop yields.
- Digital Marketing Industry
- As online sales of wine continue to grow, the digital marketing industry can help wineries optimize their e-commerce platforms and leverage social media to reach new customers.
