Gastro Pop-Up

Food-focused retail marketing draws in patrons by speaking to their need to eat

Implications - Appealing to the stomachs of consumers, food-incorporated pop-ups create a correlation between needs and wants in the fiercely competitive retail market. In doing so, retailers go a step further in stimulating another sense to better win over -- figuratively and literally -- hungry consumers who also seek novelty and convenience.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
584,845 Total Clicks
Apr 13 - Dec 13
Warm
Featured Examples
Fashion Food Trucks - Henry Holland Transformed an Ice Cream Van to a Pop-Up Store
SCORE 7
Warm 60,553 Clicks Pub: Aug 5, 13
Fashion Food Trucks
Henry Holland Transformed an Ice Cream Van to a Pop-Up Store
House of Holland founder and fashion designer Henry Holland has transformed a traditional ice cream van (named Mr Quiffy after the designer’s legendary voluminous hairstyle) into a pop-up shop... [More]
Pop-Up Urban Microfarms - The 'GrowUp Box' Automatically Raises Fish and Plants in a Small Area
SCORE 6.7
Warm 53,337 Clicks Pub: Jun 11, 13
Pop-Up Urban Microfarms
The 'GrowUp Box' Automatically Raises Fish and Plants in a Small Area
Urban farming firm ‘GrowUp’ lets you raise fish and grow plants easily in your backyard with the GrowUp Box. The box is made of an upcycled shipping container and has two levels. The top... [More]
Cinematic Dining Experiences - This Pop-Up Dining Experience in NYC Blends Fine Food and Film
SCORE 3.5
Mild 9,142 Clicks Pub: Jun 23, 13
Cinematic Dining Experiences
This Pop-Up Dining Experience in NYC Blends Fine Food and Film
Microsoft 8 and Nokia recently teamed up to create a pop-up dining experience in New York City. ‘Monkey Town,’ was an iconic Williamsburg restaurant that brought together food and film,... [More]
Medicinal Marshmallow Clinics - The Robin Collective’s Offers a Remedy for Easter Chocolate
SCORE 1.4
Untested 3,445 Clicks Pub: Apr 1, 13
Medicinal Marshmallow Clinics
The Robin Collective’s Offers a Remedy for Easter Chocolate
The Pop-up shop The Marshmallow Apothecary is reappearing for a second time in London this month to provide free consultations and flavoured marshmallows to cure whatever ails you. The Marshmallow... [More]
Converted Upscale Market Venues - The Prada Market is a Grocery Store Turned Event Venue
SCORE 2
Untested 2,111 Clicks Pub: Jul 11, 13
Converted Upscale Market Venues
The Prada Market is a Grocery Store Turned Event Venue
Prada is a company that has been identified as being a fashion powerhouse that is known for quality, exclusivity and creativity. Not satisfied with just being one of the top brands in the fashion... [More]
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