Personalized Pop-Up

Brands are turning to pop-up locations to customize consumers' experiences

Implications - Pop-up shops have many benefits, like attracting media coverage, but more and more companies are using the temporary retail approach to offer customers a more personalized shopping experience. An incredibly direct way to connect with consumers on a more thoughtful level, this strategy is memorable and effective.
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
292,102 Total Clicks
Jun 13 - Sep 14
Mild
Featured Examples
Pop-Up Designer Nail Bars - The Les Vernis Couleurs Culte de Chanel Nail Bar is Coming to Selfridges
SCORE 3.4
Mild 6,928 Clicks Pub: Jun 4, 13
Pop-Up Designer Nail Bars
The Les Vernis Couleurs Culte de Chanel Nail Bar is Coming to Selfridges
Chanel’s new pop-up nail bars will be arriving at Selfridges in London as part of the new pop-up store fad demonstrated by many designer labels. The ‘Les Vernis Couleurs Culte de Chanel&#... [More]
Consumer-Made Lipsticks - The Bite Beauty Lipstick Lab Lets Customers Make Their Own Lipstick
SCORE 3.6
Mild 3,462 Clicks Pub: Jun 8, 13
Consumer-Made Lipsticks
The Bite Beauty Lipstick Lab Lets Customers Make Their Own Lipstick
Sometimes it can be extremely confusing to find the perfect lipstick shade, so Canadian makeup brand Bite Beauty created a pop-up Lipstick Lab for customers to custom create their very own lipstick.... [More]
High-Tech Pop-Up Shops - The Campus Party Europe YrStore Promotes This Technology Festival
SCORE 3.5
Mild 8,850 Clicks Pub: Aug 24, 13
High-Tech Pop-Up Shops
The Campus Party Europe YrStore Promotes This Technology Festival
In just a few days, the O2 Campus Party Europe technology festival will be taking place in London. In anticipation for the 16th annual celebration of this event, Campus Party created the YrStore, a... [More]
Pop-Up Tailor Shops - Indochino's Traveling Tailor Shop Helps Guys Get Sharply Suited Up
SCORE 2
Untested 1,246 Clicks Pub: Sep 18, 14
Pop-Up Tailor Shops
Indochino's Traveling Tailor Shop Helps Guys Get Sharply Suited Up
If you’re going to be putting down some cash on a good suit, it’s worth your while to visit a tailor shop and make sure all of the measurements are just so. However, a custom suit doesn&#... [More]
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