The Numero 'Bowery Girl' editorial is at once dark and gothic as well as edgy and urban. Giving the grunge and goth look a romantic spin, the fashion featured throughout the photoshoot is made for young women who want to channel the glamor of the 1920s without sacrificing their own contemporary personas at the same time.
Shot by photographer Greg Kadel, the Numero 'Bowery Girl' editorial is set to appear in the July 2013 issue of the French publication. It stars model model Kremi Otashilyska. The Bulgarian beauty was outfitted in a layered wardrobe by stylist Bill Mullen, who surprisingly pulled pieces from the likes of such polished brands as Chanel and Prada. Her tousled tresses were created by Ward Stegerhoek with makeup by Mariel Barerra.
What's Driving This Trend
- Gothic Fashion
- Disruptive innovation opportunity: Creating sustainable and eco-friendly materials and manufacturing processes for gothic fashion.
- Urban Fashion
- Disruptive innovation opportunity: Integrating smart technology and wearable gadgets into urban fashion designs for a tech-savvy consumer base.
- Romantic Glamor
- Disruptive innovation opportunity: Developing new digital platforms or AR/VR technologies that enable customers to virtually try on and personalize romantic glamor fashion styles.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Expanding size-inclusive fashion options to cater to a diverse range of body types.
- Luxury Brands
- Disruptive innovation opportunity: Incorporating sustainable and ethical practices throughout the entire luxury brand supply chain, from sourcing materials to manufacturing processes.
- Beauty
- Disruptive innovation opportunity: Creating a mobile app that uses AI and augmented reality to provide personalized beauty recommendations and virtual makeup try-on experiences.
