Category
Business
Assisted Conversion
Trend cluster
Category
Alternative
Casing
Adding eco appeal, brands are turning to bizarre materials for packaging.
5.9
Trend score
Trend
What is the Alternative Casing trend?
Alternative Casing: Adding both novelty and oftentimes an ecological upgrade to existing products, alternative forms of packaging are becoming more and more commonplace. In addition to piquing the interest of consumers, these materials also tend to inspire the packaging itself, creating even more shelf appeal.
Trend themes
Themes within the Alternative Casing trend
Three behaviours holding the trend together01
Eco-Friendly Packaging
Innovative eco-friendly packaging designs are giving brands an opportunity to create sustainability-focused brand messaging while reducing environmental impact.
02
Use of Agricultural Waste
Companies are increasingly focusing on utilizing agricultural waste in their production processes, which helps to reduce waste, costs, and reliance on non-renewable resources.
03
Novelty Packaging
Brands are looking to create packaging that not only performs its intended function, but also offers a unique consumer experience that sets them apart from competitors.
Industry implications
What the Alternative Casing trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can benefit from eco-friendly packaging solutions to mitigate its impact on the environment and increase consumer appeal.
For
Consumer Packaging
The consumer packaging industry has a large opportunity to shift to alternative, eco-friendly materials that offer unique consumer experiences while reducing waste production and environmental impact.
For
Manufacturing and Production
Manufacturing and production industries can benefit greatly from the use of agricultural waste, presenting an opportunity to create sustainable and cost-efficient production cycles.
Trend signals
Trend signals for Alternative Casing
Trend score 5.9 out of 10, from popularity 93%, activity 76%, freshness 8%.
Popularity93%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Alternative Casing trend
4 featured examples from Jan 20 to Nov 15, 2013CategoryEco
Plantable Food Packages
This Eco-Friendly Food Packaging Can be Used to Grow Herbs
Disruptive innovation opportunity: Introduce biodegradable food packaging options that promote sustainability and encourage consumers to grow their own food.
CategoryEco
Coconut Shell Containers
Botia Nests for Food Make Use of Organic Waste to Reduce Produce Losses
The Botiá Nests for Food present an innovative opportunity for the food and agriculture industry to reduce produce losses during transportation.
CategorySocial Good
Mushroom Packing Materials
New York Company Makes Packaging from Agricultural Waste and Mushrooms
Disruptive innovation opportunity: Revolutionize the packaging industry by introducing sustainable alternatives to Styrofoam and synthetic materials.
CategoryEco
Biodegradable Champagne Sheaths
Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging
The alcoholic beverages industry can explore the use of biodegradable and sustainable packaging to align with shifting consumer preferences and reduce environmental impact.
