Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mundane
Pop-Up
Moving away from shock value, retailers create temporary shops in ordinary spaces.
5.3
Trend score
Trend
What is the Mundane Pop-Up trend?
Mundane Pop-Up: Negating the surprise factor inherently linked to pop-up shops, retailers are taking the opposite approach by setting up shop as ordinary fixtures. A simpler approach that synergizes retail and routine, pop-up shops with an everyday theme are getting noticed by blending into their surroundings while simultaneously satiating a need for hyper-convenience.
Trend themes
Themes within the Mundane Pop-Up trend
Three behaviours holding the trend together01
Everyday Pop-Up Shops
Retailers creating pop-up shops with an everyday theme are getting noticed by blending into their surroundings while simultaneously satiating a need for hyper-convenience.
02
Independent Media Pop-Ups
Pop-up businesses like The Newsstand in Brooklyn, USA, are a great marketing tool to promote independently published literature.
03
Repurposed Retail Spaces
Ventures like the Pop Up Repair Shop in NYC aim to limit the amount of items that go to waste by offering repair services in a temporary retail space.
Industry implications
What the Mundane Pop-Up trend means for industry
Where the trend changes the playbookFor
Retail
The trend of using everyday spaces for pop-up shops presents an opportunity for retailers to experiment with unconventional locations and attract new customers.
For
Media
The rise of independent media pop-ups presents an opportunity for media professionals to explore new ways of promoting and distributing niche content.
For
Environmental Services
The repurposing of retail spaces for ventures like Pop Up Repair Shop presents an opportunity for environmental service providers to offer sustainable solutions to the problems of waste and consumerism.
Trend signals
Trend signals for Mundane Pop-Up
Trend score 5.3 out of 10, from popularity 86%, activity 64%, freshness 8%.
Popularity86%
Activity64%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Mundane Pop-Up trend
5 featured examples from Mar 5 to Dec 14, 2013CategoryBusiness
Construction Site Retail Displays
The Linda Farrow BOFFO Shop Exercises an Industrial Arrangement
Fashion retailers can explore unconventional store display setups to create a unique shopping experience.
CategoryBusiness
Couture Street Vendors
The Chanel Vending Cart in London's Covent Garden is Glam
Disruptive innovation opportunity: Luxury fashion brands can explore unconventional retail strategies to engage with new customers and stay ahead of the competition.
CategorySocial Good
Temporary Recycling Stores
The Pop Up Repair Shop in NYC is Aimed at Reducing Waste
The Waste Management Industry could support these types of shops as part of a larger movement to reduce the amount of garbage discarded.
CategoryLuxury
Couture Cable Cars
The Chanel Cable Car Takes Style to New Heights
Luxury fashion brands can explore experiential marketing at luxury ski-resorts and other luxury destinations
CategoryBusiness
Hipster Pop-Up Newsstands
This Newsstand Pop-Up Business Supports Independent Publications
Retailers can start utilizing temporarily vacant spaces, pop-up stores, and strategies just like The Newsstand to make revenue while providing value to the community.
