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Celebritizing Curation

To boost interest, brands are turning to celebrities to hand-pick items

Implications - Tapping into the intense following of pop culture icons, brands are turning to celebrities to not only endorse, but play an integral role, in retail. Specifically effective in terms of curating items to be sold, this celebrity approach adds a touch of luxury to a brand, and leverages an existing fan base.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
359,600 Total Clicks
Date Range:
May 12 — Nov 13
Trending:
Warm

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