Category
Lifestyle
Assisted Choices
Trend cluster
Category
Celebritizing
Curation
To boost interest, brands are turning to celebrities to hand-pick items.
4.3
Trend score
Trend
What is the Celebritizing Curation trend?
Celebritizing Curation: Tapping into the intense following of pop culture icons, brands are turning to celebrities to not only endorse, but play an integral role, in retail. Specifically effective in terms of curating items to be sold, this celebrity approach adds a touch of luxury to a brand, and leverages an existing fan base.
Trend themes
Themes within the Celebritizing Curation trend
Three behaviours holding the trend together01
Celebrity Curation
More brands are turning to celebrities to curate or endorse items, leveraging their fan base and adding a touch of luxury.
02
Subscription Services
Subscription-based services are becoming more popular as a way to deliver curated, unique items to consumers on a regular basis.
03
Early Adopters
Targeting early adopters with exclusive access to the latest luxury items is a new trend in the luxury retail market.
Industry implications
What the Celebritizing Curation trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can leverage celebrity curation to add a touch of luxury and appeal to a specific fan base.
For
Subscription Services
Subscription-based services are disrupting traditional retail and offering a unique and personalized experience for consumers.
For
Luxury Goods
Targeting early adopters with exclusive access to the latest luxury items is a new trend in the luxury retail market, creating a new market segment and revenue opportunity for luxury goods companies.
Trend signals
Trend signals for Celebritizing Curation
Trend score 4.3 out of 10, from popularity 68%, activity 52%, freshness 8%.
Popularity68%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Celebritizing Curation trend
4 featured examples from May 10, 2012 to Nov 13, 2013CategoryMarketing
Designer-Curated Subscription Boxes
This Subscription Box Collects Items Put Together by Designers
E-commerce platforms can explore the creation of designer-curated subscription box services to tap into the growing demand for unique and personalized products.
CategoryLuxury
Celebrity Curated Luxury Sites
VeryFirstTo Targets the Early Adopter Market
Disruptive innovation opportunity: Introduce new online platforms that cater to the growing luxury market.
CategoryArt & Design
Star-Studded Decor Services
HomeMint by Justin Timberlake and Estee Stanley is Personalized
The home decor industry can benefit from customized home decor services like HomeMint to provide personalized options for customers.
CategoryPop Culture
Rapper-Curated Online Shops
Overstock.com Recently Opened the Snoop Dogg Shop, the 'Snoopermarket'
Disruptive innovation opportunity: Enhancing online shopping experiences by leveraging the influence of celebrities to curate and promote products.
