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Celebritizing Curation

To boost interest, brands are turning to celebrities to hand-pick items

Implications - Tapping into the intense following of pop culture icons, brands are turning to celebrities to not only endorse, but play an integral role, in retail. Specifically effective in terms of curating items to be sold, this celebrity approach adds a touch of luxury to a brand, and leverages an existing fan base.
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
324,374 Total Clicks
May 12 - Nov 13
Warm
Pop CultureMarketingBusinessCelebsRetailBranding
Featured Examples
Designer-Curated Subscription Boxes - This Subscription Box Collects Items Put Together by Designers
SCORE 6.2
Warm 17,315 Clicks Pub: Nov 13, 13
Designer-Curated Subscription Boxes
This Subscription Box Collects Items Put Together by Designers
‘DesignerBox’ is a unique subscription box service that sends out items each month that have been curated by a particular designer. For €29 a month, DesignerBox will ship subscribers a... [More]
Celebrity Curated Luxury Sites - VeryFirstTo Targets the Early Adopter Market
SCORE 5.4
Warm 4,591 Clicks Pub: Nov 24, 12
Celebrity Curated Luxury Sites
VeryFirstTo Targets the Early Adopter Market
In a first for the market, a new luxury retail site called VeryFirstTo has launched, offering the public the exclusive opportunity to be the first people in the world to discover, own and experience... [More]
Star-Studded Decor Services - HomeMint by Justin Timberlake and Estee Stanley is Personalized
SCORE 4.9
Average 3,151 Clicks Pub: May 10, 12
Star-Studded Decor Services
HomeMint by Justin Timberlake and Estee Stanley is Personalized
HomeMint by Justin Timberlake and Estee Stanley is the latest subscription-based service made public by the Californian company BeachMint. The collaboration brings together a curated collection of... [More]
Rapper-Curated Online Shops - Overstock.com Recently Opened the Snoop Dogg Shop, the 'Snoopermarket'
SCORE 0.9
Untested 574 Clicks Pub: Aug 2, 13
Rapper-Curated Online Shops
Overstock.com Recently Opened the Snoop Dogg Shop, the 'Snoopermarket'
Overstock.com recently opened the Snoop Dogg shop, or as it it better known, ‘The Snoopermarket.’ This collaboration makes favorite products chosen by Snoop and his family for sale online.... [More]
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