To stand apart from minimalist products, brands are turn to typography
Implications - Brands are taking a turn for the more ornate when it comes to packaging. Creating a more dynamic look to a product, this busy aesthetic of using multiple sizes, colors and positionings of text, offer a way to communicate more information about the product at hand and stand out on shelves.
Trend Themes
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Ornate Packaging — More dynamic packaging utilizing multiple sizes, colors and positioning of text, offers a way to communicate more information about the product and stand out on shelves.
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Vintage Branding — Chic and vintage designs appeal to audiences wanting an approachable, wholesome identity.
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Text Dominated Branding — Bold and agitated letters prove to be an appealing approach in product marketing.
Industry Implications
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Food and Beverage — Industries in this sector can take inspiration from 'ornate packaging' and 'text dominated branding' to create a unique product identity.
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Pet Care — Industries in this sector can adopt 'vintage branding' for a more casual and endearing approach to their pet care products.
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Retail — Industries in this sector can utilize the trend of 'ornate packaging' to help products stand out and entice customers.
