Typographic Branding

To stand apart from minimalist products, brands are turn to typography

Implications - Brands are taking a turn for the more ornate when it comes to packaging. Creating a more dynamic look to a product, this busy aesthetic of using multiple sizes, colors and positionings of text, offer a way to communicate more information about the product at hand and stand out on shelves.
SCORE 5
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1,361,147 Total Clicks
Apr 13 - Dec 13
Warm
MarketingBusinessRetailBranding
Featured Examples
Takeout Treat Branding - Yollibox Packaging Gives the Frozen Dessert an On-the-Go Image of Lightness
SCORE 6.5
Warm 61,212 Clicks Pub: Dec 3, 13
Takeout Treat Branding
Yollibox Packaging Gives the Frozen Dessert an On-the-Go Image of Lightness
There are many ways for one to enjoy his dessert, but the most common is not the way that one often sips his java. Yollibox packaging appears to copy the look of a takeaway meal carton from a... [More]
Retro Pet Products - Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
SCORE 5.4
Warm 18,301 Clicks Pub: Oct 4, 13
Retro Pet Products
Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
Within Who Cares Cat Litter packaging is essentially the contents of your feline’s toilet, yet the branding strategy really lets you forget about that. Sure, the consumer needs to know that he... [More]
Texty Mouthful Marketing - Gulp Milkshakes Packaging Expresses Itself in Bold and Agitated Letters
SCORE 5.5
Warm 13,813 Clicks Pub: Dec 3, 13
Texty Mouthful Marketing
Gulp Milkshakes Packaging Expresses Itself in Bold and Agitated Letters
Gulp Milkshakes packaging provides its consumer with one basic instruction on how to drink the creamy product; however, the scrumptiousness of the beverage might make that advice unnecessary. You... [More]
Card-Wrapped Confectionery - Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding
SCORE 5.4
Warm 27,349 Clicks Pub: Apr 9, 13
Card-Wrapped Confectionery
Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding
Something about using a paper product for Rooftop Garden Popsicles packaging brings this notion of simplicity to these sweet treats. The recyclable brown card is rolled around the ice pops, folded... [More]
Approachable Meat Merchandizing - Southern Pastures Lamb Packaging Has a Pleasant Masking Component
SCORE 3.4
Mild 7,177 Clicks Pub: Nov 8, 13
Approachable Meat Merchandizing
Southern Pastures Lamb Packaging Has a Pleasant Masking Component
Sure, many people prefer to see the color and detail of the meat products that they’re about to buy, but not everyone is comfortable with that sight. Southern Pastures lamb packaging caters to... [More]
Bold Wordy Branding - Goodbody Packaging is Dominated by Appealing Encouraging Text
SCORE 3.5
Mild 5,200 Clicks Pub: Nov 14, 13
Bold Wordy Branding
Goodbody Packaging is Dominated by Appealing Encouraging Text
Different ideas and features of any given product are deliberately chosen and emphasized by means of different visual strategies by graphic designers. Goodbody packaging demonstrates a preference... [More]
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