SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,372 more

Typographic Branding

To stand apart from minimalist products, brands are turn to typography

Implications - Brands are taking a turn for the more ornate when it comes to packaging. Creating a more dynamic look to a product, this busy aesthetic of using multiple sizes, colors and positionings of text, offer a way to communicate more information about the product at hand and stand out on shelves.

SCORE 4.8

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 52 Examples: 1,437,189 Total Clicks

Date Range: Apr 13 - Dec 13

Trending: Warm

Consumer Insight Topics: Marketing Business Retail Branding

Featured Examples

Takeout Treat Branding - Yollibox Packaging Gives the Frozen Dessert an On-the-Go Image of Lightness

SCORE 6.4

Warm 66,641 Clicks Pub: Dec 3, 13

Takeout Treat Branding

Yollibox Packaging Gives the Frozen Dessert an On-the-Go Image of Lightness

There are many ways for one to enjoy his dessert, but the most common is not the way that one often sips his java. Yollibox packaging appears to copy the look of a takeaway meal carton from a... [More]

Retro Pet Products - Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography

SCORE 5.3

Warm 18,972 Clicks Pub: Oct 4, 13

Retro Pet Products

Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography

Within Who Cares Cat Litter packaging is essentially the contents of your feline’s toilet, yet the branding strategy really lets you forget about that. Sure, the consumer needs to know that he... [More]

Texty Mouthful Marketing - Gulp Milkshakes Packaging Expresses Itself in Bold and Agitated Letters

SCORE 5.3

Warm 14,618 Clicks Pub: Dec 3, 13

Texty Mouthful Marketing

Gulp Milkshakes Packaging Expresses Itself in Bold and Agitated Letters

Gulp Milkshakes packaging provides its consumer with one basic instruction on how to drink the creamy product; however, the scrumptiousness of the beverage might make that advice unnecessary. You... [More]

Card-Wrapped Confectionery - Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding

SCORE 5.3

Warm 27,956 Clicks Pub: Apr 9, 13

Card-Wrapped Confectionery

Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding

Something about using a paper product for Rooftop Garden Popsicles packaging brings this notion of simplicity to these sweet treats. The recyclable brown card is rolled around the ice pops, folded... [More]

Approachable Meat Merchandizing - Southern Pastures Lamb Packaging Has a Pleasant Masking Component

SCORE 3.2

Mild 7,357 Clicks Pub: Nov 8, 13

Approachable Meat Merchandizing

Southern Pastures Lamb Packaging Has a Pleasant Masking Component

Sure, many people prefer to see the color and detail of the meat products that they’re about to buy, but not everyone is comfortable with that sight. Southern Pastures lamb packaging caters to... [More]

Bold Wordy Branding - Goodbody Packaging is Dominated by Appealing Encouraging Text

SCORE 3.4

Mild 5,422 Clicks Pub: Nov 14, 13

Bold Wordy Branding

Goodbody Packaging is Dominated by Appealing Encouraging Text

Different ideas and features of any given product are deliberately chosen and emphasized by means of different visual strategies by graphic designers. Goodbody packaging demonstrates a preference... [More]