Yogurt packaging is usually quite drab, but Smari Icelandic Yogurt highlights clean lines and mountainous terrain to market it's product. The simplistically pleasing package design highlights the main goal when it comes to the product: keep it simple and delicious.
Smari Icelandic Yogurt uses organic ingredients from cows that the company introduces on it's website. It's not often that consumers are able to see just where their food came from and Smari Icelandic Yogurt takes the modern approach of listing the cows that produce the milk in its product to help encourage a more comprehensive and inviting atmosphere.
It's an interesting branding approach to be so upfront and accountable for a product, but Smari Icelandic Yogurt is helping to set a standard amongst dairy farmers that is sure to please discerning customers.