One of the most interesting trends to emerge from the list of top May 2015 marketing ideas is body positivity. While the ethos of body positivity is applicable to everyone, it is specifically targeted towards plus-size consumers, many of whom have been all but erased from the mainstream media. This makes it an excellent example of one of Trend Hunter CEO Jeremy Gutsche's six patterns of opportunity: Reduction.
Reduction involves "becoming irresistible to a specific group of people." By catering exclusively to the plus-size market, marketers and retailers are immediately compelling. Reduction includes things like simplification, specialization, fewer layers, fractional and subscription services.
To learn more about reduction, or any of the other five patterns detailed in Gutsche's NYT bestelling book Better and Faster, click here.
Top 100 Marketing Ideas in May
From Body Positive Campaigns to Seductive Boomer Marketing:
Vasiliki Marapas — May 31, 2015 — Social Good
100
The Rock Star Experience
Trend Hunter Chats with German about Heineken's Dream Island Experience
99
Complete Lunch Kits
Al Parque's Portable Lunch Box Design Totes a Salad, Sandwich and Drink
98
The Beach Bar Experience
Trend Hunter Chats with Sabino, Jessica & Lillo About #TheDreamIsland
97
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
96
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
95
Sci-Fi Sportswear Catalogs
Benji Peng's Athletic Menswear Range Blends Retro and Modern Elements
94
Experiential Retail Booths
This Dairy Retail Booth Design is an Escape Within the Grocery Aisle
93
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
92
Sustainable Clothing Wraps
Essi's T-Shirt Packaging Concept is Eco-Friendly and Collapsible
91
Fantastical Fast Food Ads
The McDonalds Delivery Campaign Focuses on What People Love
90
Pie Chart Packaging
Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices
89
Quirky Beer Hotels
The Dogfish Inn is a Charming Beer Tourist Attraction in Delaware
88
Tidy Tearaway Packaging
The McDonald's Bag Tray Keeps Your Meal Contained to Minimize Takeout Mess
87
Website-Inspired Stores
Web-Enabled Retail Displays Update Constantly with Online Content
86
Wine Tasting Strips
Beringer Transforms the Wine Tasting Experience in-Store with Flavored Strips
85
Contemporary Boutique Gyms
1Rebel in London is a Former Office Turned Theatrical Luxury Gym
84
Cult Coffee Branding
This Coffee Bar Branding Channels Occult Imagery
83
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
82
Hygienic Shoe Marketing
Christian Louboutin‘s Latest Lookbook is Titled Water in Love
81
Appliance-Inspired Merchandising
This Yogurt Shelf Display is Made to Resemble a Microwave
80
Cozy Streetwear Collections
The Latest HARTONO Lookbook Highlights Urban Menswear Styles
79
Hip Senior Campaigns
Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model
78
PMS Ice Cream
Three Creamy Desserts Speak to Moody Women During That Time of the Month
77
Graphical Rural Packaging
This Cheese Branding Reflects the Product's Freshness and Quality
76
Live Streamed Razor Unveilings
Gillette Introduces Avengers Razors Online & Offline Simultaneously
75
Branded Light Installations
The Adidas Supercolor Light Show Took Place Off Hackney Reservoir
74
Crafty Retail Partnerships
Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
73
Mobile Florist Services
The Uprooted Flower Truck is a Full-Service Florist on Wheels
72
Exotic Snack Packaging
Cabo Chips's Updated Brand Identity References Tropical Travels
71
Hand-Lettered Logos
Sara Marshall's Brand by Hand Reimagines Iconic International Logos
70
Small-Batch Supermarkets
This Grocery Store Boasts a Herb Wall and a Soda Fountain
69
Automated Footwear Displays
This Kid's Shoe Store Features an Interactive Retail Display
68
Elegant Cannabis Dispensaries
This Albuquerque Dispensary Puts a New Spin on Pot Branding
67
Driverless Pizza Delivery
Domino's Presents an Autonomous Bike That's Too Delicious to Be True
66
Designer-Furnished Airports
Japanese Lifestyle Brand Muji Decorated Narita Airport's New Terminal
65
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
64
Children's Grocery Stores
This Kid's Supermarket in Moscow is Designed for Children
63
Minimalist Japanese Branding
MIKÔTO's Restaurant Branding Merges Cultural and Contemporary Details
62
Fruity Cosmetics Packaging
This Peach Baviphat Peeling Gel Comes in a Fresh Jar
61
Social Stylemaker Campaigns
Lord & Taylor Had 50 Fashion Influencers on Instagram Model a Dress
60
Tiny Geometrical Cafes
This New Coffee Shop in Paris is an Expansion of the City's Java Scene
59
Branded Shipping Boxes
Pakible Offers E-Commerce Solutions for Custom Packaging
58
Food-Mimicking Packaging
This Crouton Packaging Design Exudes Freshness
57
Food-Based Beauty Lines
Skin Food is a Korean Beauty Collection is Derived from Fresh Foods
56
QR Code Stamps
The Variable 2D Bar Code Seal Pulls Digital Info From Your Phone and Imprints It
55
Architectural Origami Fashion
Bolor Amgalan's Latest Lookbook Boasts Sculptural Elements
54
Op-Art Eyewear Catalogs
Percy Lau's Sculptural Eyewear Plays Challenges Perceptions
53
Contraband Fashion Packaging
This Streetwear Packaging is a Clever Reference to the Product
52
Custom Doll Catwalks
This Barbie Styled by Me Interactive Experience is Fully Immersive
51
Transparent Water Branding
Tundra Packaging Shows the Product's Purity with a See-Through Image
50
Tubular T-Shirt Packaging
Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs
49
Two-Toned Toy Packages
Technology Will Save Us & Oliver Helfrich Designed the Educational Toy Kits
48
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
47
Rustic Condiment Packaging
O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
46
Coffee Cup Handles
The Mugshot Sleeve is Great for Consumer Experience and Business Promotion
45
Boozy Bottle Murals
Grolsch Marks a 400 Year Anniversary with a Beer Celebration Installation
44
Health Awareness Installations
This Ontario Pharmacy Marketing Stunt Informs Consumers
43
Recyclable Retail Shelving
Trumari's Eco-Friendly Retail Display Solutions are Vibrant and Compact
42
Digitized Visual Branding
The Visual Branding for Fashion Retailer Threads is Succinct and Chic
41
Conceptual Cup Ads
This Branding Project Imagines New Hot Drinks for McDonald's Restaurants
40
Moral Harassment Campaigns
Escala Creates Series of Eye-Opening Ads for Brazil's Ministry of Labor
39
Celeb Eyewear Marketing
This Kristen Stewart Fashion Ad Features Chanel's New Eyewear Collection
38
Exclusive Plus-Size Campaigns
The Rum + Coke Fashion Photo Shoots Feature Plus-Size Women Only
37
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
36
Nationally Inspired Storefronts
Lululemon Edmonton Location Celebrates Canadian Values in Symbols
35
Viral Video Fashion
Hungry Castle's Latest Lookbook References Internet Sensations
34
Aesthetic Retail Makeovers
A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand
33
Eco Strawberry Packaging
This Frozen Fruit Bag Idea is Resourceful, Adaptable and Earth-Conscious
32
Feminine Princess Cosmetics
Etude Cosmetics' Etoinette Range is Inspired by Parisian History
31
Delicate Milk Tea Branding
This Pretty Milk Tea Packaging Design is Feminine and Organic
30
Outspoken Underwear Campaigns
Brief Message Asks Men to Uncover Feelings About Male Violence
29
Design-Focused Catalogs
Italian Lighting Brand Foscarini Has Announced a New Catalog Concept
28
Craft Denim Challenges
Nudie Jeans Introduces a New Kind of Denim Campaign with #BreakingDenim
27
Interactive Footwear Displays
Munich Sports' Interactive Displays Use RFID Technology
26
Contemporary Corporate Stationery
The Lifestyle Branding for Mona de Castellarnau is Crisp
25
Musical Whiskey Glasses
Johnnie Walker's Smart Glass Enhances Whiskey Drinking with Sound
24
On-the-Go Snack Packaging
Portable Breakfast Products Make the Most Important Meal of the Day Easy
23
Oceanic Restaurant Branding
Sushi & Co is a Cruise Ship Eatery That Recently Got a Makeover
22
Telemedicine Kiosks
Rite Aid's HealthSpot Stations Provide Instant Medical Consultations
21
Dapper Boomer Menswear Ads
The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke
20
Sensible Snack Packaging
This Crackers Packaging is Inspired by the Healthy Brand's Flavors
19
Mustard-Tasting Bars
Maille Has Launched a Dijon Mustard-Only Shop in NYC
18
Plus-Size Statement Pieces
The New Target Plus-Size Line is a Step in the Right Direction
17
Portable Shampoo Packaging
These Hair Product Packaging Designs are Chic and Luggage-Inspired
16
Minimalist Gadget Boxes
Lyve's Digital Packaging Solution Simplifies Shipping and Receiving
15
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
14
Geometric Clothing Tags
Sergi Ferrando Gives Lifegist's Branding Meaning via Minimalist Visuals
13
Rice Pizza Packaging
This Single-Serving Flatbread is Wrapped with Reference to Its Ingredients
12
Fashionable Candy Bars
Skinny Chocolates Are Dressed in Stylish Sketches to Appeal to Modern Women
11
Clothing Repair Pop-Ups
The Patagonia Worn Wear Truck is Travelling Across the US Fixing Gear
10
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
9
Bike Factory Cafes
Heritage Bicycles in Chicago is Part Bike Shop and Part Coffeeshop
8
Porcelain Perfume Packaging
This Guerlain Muguet Fragrance Boasts a Limited Edition Bottle
7
Regal Booze Branding
This Grain-Based Swedish Gin Boasts Dynamic Visual Branding
6
Pictured Spray Paint Cans
Concept Packaging for Krylon Features Photographic Symbols of Hawaii
5
Line Art Beer Labels
Kabinet Brewery Packaging Features a Simple Yet Mesmerizing Illustrated Motif
4
Organic Pet Restaurants
London's Curious Canine Kitchen Feeds Pets Five-Course Organic Meals
3
Modern Mediterranean Branding
This 5 Olive Oil Packaging Boasts Clean and Vivid Typography
2
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
1
Paper Programming Systems
The Interactive PaperPulse System Transforms Paper with Electronics
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Empowering Female Shirts
Londre Bodywear Launches Big V Energy Tank for Entrepreneurial Women
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Reinvented Normal Clothing Silhouettes
Hed Mayner's Spring/Summer 2024 Boasts Unexpected Detailing
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Plant-Based Meat Resolution Campaigns
Beyond Meat 'Literally The Least You Can Do' is Cheeky
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Romantic British Pop Star Lingerie
Bluebella Launches Valentine’s Day Collection With Self Esteem
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Skin Barrier Support Campaigns
BYOMA Declared May Skin Barrier Awareness Month
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Holiday Mental Health Campaigns
This Walkers Mental Health Awareness Campaign is Honest
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Bold Body-Hugging Shapewear
The YITTY Spring/Summer 2023 Campaign Shows Off the Latest Styles
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids