Percy Lau's latest eyewear catalog boasts intriguing and artful imagery. The designer works alongside visionary Sylwana Zybura to bring his concept to life and proves there is truth behind the art director's "If it can be imagined, it exists" motto.
The result of Percy Lau and Sylwana Zybura's collaboration is an eyewear catalog that challenges its viewers' perceptions. The lookbook boasts sculptural sunglasses and features photoshopped elements that explore dimension and perspective. This catalog also highlights designer Percy Lau's striking jewelry pieces and features set design by Emily Pugh.
Art director Sylwana Zybura, also known as Madame Peripetie shows off her immense creative talents and proves that fashion's elements of whimsy and fantasy need to be embraced at any given opportunity.
What's Driving This Trend
- Op-art Eyewear
- Op-art eyewear designs are challenging the traditional perception of sunglasses through artful and imaginative concepts.
- Sculptural Sunglasses
- Sculptural sunglasses are disrupting the eyewear industry by offering unique and visually striking designs.
- Photoshopped Imagery
- The use of photoshopped elements in eyewear catalogs is revolutionizing how dimension and perspective can be explored in fashion photography.
Who This Affects Most
- Eyewear
- The eyewear industry has the opportunity to embrace op-art design and offer innovative and imaginative sunglasses to consumers.
- Fashion Photography
- Fashion photography is being transformed by the inclusion of sculptural sunglasses and the exploration of dimension and perspective through photoshopped imagery.
- Jewelry
- The jewelry industry can be inspired by Percy Lau's striking jewelry pieces featured in the eyewear catalog and create innovative designs that challenge traditional perceptions.
