Dorians is a Montreal-based brand of healthy baked snacks who recently teamed up with creative firm the Small Monsters to create a unique range of crackers packaging.
The Dorians packaging features a brown paper bag-like background that serves to communicate the brand's local, artisan routes and boast its small-batch production methods. Each flavor of Dorians all-natural baked crackers is outfitted with a particular cartoon figure that helps link both the brand's quirky personality and its unique flavors. Dorians crackers flavors include Cracking Sea Salt, Furious Barbecue and Intense Za'atar.
Dorians is a small Canadian brand founded by two brothers who sought to make available a healthy assortment of baked snacks inspired by their grandmother's recipes and infused with flavors discovered on their own travels.
Why This Trend Is Growing
- Artisan-inspired Packaging
- Disruptive innovation opportunity: Create packaging that communicates a brand's local and artisanal qualities.
- Quirky Cartoon Branding
- Disruptive innovation opportunity: Incorporate cartoon characters to add personality and enhance the connection between a brand's identity and unique flavors.
- Healthy Flavored Snacks
- Disruptive innovation opportunity: Develop a range of all-natural baked snacks infused with unique and unexpected flavors.
Industries Being Reshaped
- Snack Food Packaging
- Disruptive innovation opportunity: Design packaging for snack foods that conveys a sense of artisanship and stands out on store shelves.
- Food Branding and Marketing
- Disruptive innovation opportunity: Explore unconventional branding strategies like using cartoon characters to create a strong brand personality and memorable products.
- Healthy Snack Manufacturing
- Disruptive innovation opportunity: Build a business around creating healthy and flavorful baked snacks using unique and internationally inspired recipes.
