Located in Monterrey and Mexico City, Anagram is a firm of self-described "creative juggernauts" who recently created a stylish and ultramodern lifestyle branding range for Mona de Castellarnau. In a soft palette of light rose, turquoise, white and emboassed copper, the resulting range is stunning enough to channel the vision of a luxury decor line.
A lifestyle brand offering a range of daring designs by the namesake designer, Mona de Castellarnau was looking to commission a minimal but stylish selection of corporate stationery, editorial materials, packaging, product and garment tags, as well as copper-detailed letterhead, that reflected but didn't overshadow the product line. The result is an understated, elegant set that achieves this as well as providing a unified, concise corporate image for the brand.
Key Themes Behind This Trend
- Minimalist Branding
- Opportunity for businesses to create sleek and understated branding that reflects their product line without overshadowing it.
- Lifestyle Branding
- Potential for businesses to develop a cohesive brand image that extends across various products and materials, creating a unified and recognizable presence.
- Embossed Copper Details
- Incorporating metallic elements like embossed copper can add a touch of luxury and elegance to corporate stationery, creating a memorable impression.
Where This Applies
- Luxury Decor
- Companies in the luxury decor industry can explore contemporary and ultramodern lifestyle branding to elevate their product offerings.
- Fashion and Accessories
- Fashion brands and accessory designers can create minimalist branding and incorporate embossed copper details to enhance their corporate image.
- Graphic Design and Printing
- Opportunity for graphic design and printing companies to offer services that cater to the demand for sleek and unified branding with metallic embellishments.
