Rum + Coke, the fashion line owned by designer Courtney Smith, may offer sizes ranging from two all the way up to 24 -- but owner and designer Smith insists on using only plus-size women in the collection's campaign. Smith, who herself identifies as a plus-size woman, found it ridiculous that most fashion photos didn't include models that looked anything like her, and so decided to focus on using plus-size women in her campaigns.
Smith even appears in photos for her own campaign, a campaign that she hopes will "replace messages of self-loathing with messages of self-love and empowerment."
The collection itself features everything from curve-hugging party dresses to velvet crop tops, and the campaign is designed to convey to plus-size women that they can pull off their favorite looks regardless of their size or weight.
Ultimately, the Rum + Coke campaign hopes to encourage women to appreciate and be comfortable in their bodies.
Exclusive Plus-Size Campaigns
More Stats +/-
Plus-Size Dancer Portraits
Sultry Plus-Size Campaigns
Model Diversity Documentaries
Controversial Plus-Size Campaigns
Expressive Plus-Sized Fashion