There are certain sorts of edible indulgences that appeal particularly to menstruating women, and this PMS ice cream has been created to speak to this very specific consumer base. Dairy desserts are certainly delicious to a broad audience of buyers, but by using direct labeling tactics, more of this tongue-in-cheek brand would definitely be sold.
Parker Jones imagines this hypothetical line of ice cream that understands PMS and its symptoms. The designer suggests three varieties of fairly standard favorite flavors, and it's the packaging that really sells. Phrases like "I need some more," "don't come near me" and "I think I'm dying" cover the colorful products with casual type, capped by stickers that signify premenstrual syndrome.
This idea for PMS ice cream fills a niche in the market for young ladies who want validation for indulging when they experience monthly cramps. There's also an increased retail opportunity for making these sweets more giftable items between sympathetic friends.