There are certain sorts of edible indulgences that appeal particularly to menstruating women, and this PMS ice cream has been created to speak to this very specific consumer base. Dairy desserts are certainly delicious to a broad audience of buyers, but by using direct labeling tactics, more of this tongue-in-cheek brand would definitely be sold.
Parker Jones imagines this hypothetical line of ice cream that understands PMS and its symptoms. The designer suggests three varieties of fairly standard favorite flavors, and it's the packaging that really sells. Phrases like "I need some more," "don't come near me" and "I think I'm dying" cover the colorful products with casual type, capped by stickers that signify premenstrual syndrome.
This idea for PMS ice cream fills a niche in the market for young ladies who want validation for indulging when they experience monthly cramps. There's also an increased retail opportunity for making these sweets more giftable items between sympathetic friends.
Key Themes Behind This Trend
- Moody Women Products
- Creating more products that cater to the needs of menstruating women can tap into a specific consumer base and drive sales.
- Direct Labeling Tactics
- Using cheeky and relatable packaging design can help differentiate products in already-established markets and build brand loyalty.
- Giftable Sweets
- Packaging desserts with customizable messages or slogans can attract customers who seek to give thoughtful, lighthearted gifts to friends or family.
Where This Applies
- Food and Beverage
- Explore unique flavors and packaging designs for new and existing products to appeal to niche markets, such as women experiencing PMS.
- Personal Care
- Develop products that specifically address PMS symptoms and market them through clever, humorous branding and packaging.
- Gift and Novelty
- Create customizable desserts with playful or humorous slogans to appeal to consumers looking for thoughtful, unique gift items for friends and family.
