These Skinny chocolates would be targeted at a very specific consumer base: middle-aged women who are concerned with looking their best.
This chocolate bar packaging scheme began as a hypothetical assignment to create a new product for Nutrisystem participants. Design student Deniz Kayiket came up with a chic reward for the ladies meeting their goals in any given month.
Inspired by the popular book, these 'Skinny Bitch' chocolates send a sassy message that the recipients are powerful, confident and experiencing success in weight loss. Many of the participants who are interested in dropping pounds are also fond of fashion. These Skinny chocolate wrappers thus feature mod fashion sketches of slender women in stylish outfits.