April 2017 packaging trends reveal an array of burgeoning patterns related to health and eco-conscious industries.
Food packaging is one of the largest contributors to the excessive waste that can be seen littering the world's landfills and oceans, and brands are slowly turning to biodegradable packaging in order to not contribute further to this issue. Felix Pottinger's biodegradable seagrass packaging is one such example, with the material being made out of washed up seagrass that is cultivated to offer useful and eco-friendly food products for brands.
In the health industry, the brand Kind Snacks is now offering a new nutritious product titled Fruit Bites. The new food product is packaged in vividly colored packs that reflect its wholesome ingredients in large font – ensuring that consumers are aware of its healthy qualities while also being able to capture consumer attention with its bold branding.
Top 75 Packaging Trends in April
From Biodegradable Seagrass Packaging to Vibrant Fruit Snacks:
Mishal Omar — Apr 30, 2017 — Marketing
75
Smart Hydration Bottle Caps
Visy and Water.IO Teamed Up to Bring Intelligent Packaging to Market
74
Storybook Skincare Branding
The La Mer Hydrating Serum Packaging is Inspired by Children's Books
73
Subculture Skincare Branding
The Electric Ink Tattoo Care Packaging is Inspired by Body Artwork
72
Vintage Alcohol Gift Sets
This Jagermeister Gift Set is a Limited Edition Offer
71
Multipurpose Rustic Six-Packs
Bohemia's Beer Six-Pack Crate Transforms into a Set of Kitchen Tools
70
Contemporary Supermarket Rebrandings
Booths Has Made Its Packaged Products Simple and Modern
69
Exploring Exciting Flavors
Sanjiv Gajiwala, Vice President of Marketing at Mike's Hard Lemonade
68
Healthy Biodegradable Food Packaging
This Anti-Microbial Food Packing Material Degrades Naturally
67
Meatless Product Packaging
Quorn Foods' New Identity Solidifies Its Place as a Leader in Non-Meat
66
Scented Canned Socks
LemonSox Offers Scented Fashion Socks in Tin Cans
65
Clothing Size-Inspired Dairy Branding
The SML Milk Cartons of Milk Packaging is Textured
64
Biodegradable Seagrass Packaging
Felix Pottinger has Designed a Packaging System for Food
63
Sparking Tastes and Trends
Kelli Heinz, Director of Marketing at Bell Flavors & Fragrances
62
Snapping Snack Fruit Packaging
The DOLE 'GO Berries!' Fruit Container Packaging Breaks Apart
61
Squeezable Greek Yogurt Snacks
Happy Squeeze Greek Yogurt Pouches Make Healthy Snacking Easy
60
Washing Machine Meal Pouches
'Sous La Vie' Food Bags Can Be Cooked in the Washing Machine
59
Personified Retail Installations
Bikini Berlin's Stills & Strokes Pop-Up is Visually Playful
58
Alkalizing Superfood Powders
This Live Ultimate Elixir Boasts Clean, Beneficial Ingredients
57
Springtime Sakura Parties
Japan's Kirin Brewery Offers Indoor Cherry Blossom-Viewing Events
56
Minimalist Chocolate Egg Packaging
The Easter Egg Packaging for 'EGGOISM' Proves That Less is More
55
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
54
Discolored Water Bottles
For World Water Day, One Water Changed Its Packaging to a Dirty Color
53
Adventurous Pet Food Branding
The Venture Cat Food Brand Packaging Focuses on a Storyline
52
Wholesome Fruit Snacks
Kind Snacks' Fruit Bites Contain One Full Serving of Fruit Per Pouch
51
Nutritious Workplace Lunch Services
LunchOwl Aims to Create Productive Employees Through Food
50
Storybook-Shaped Wash Packaging
MAD Beauty's Body Wash Packaging Opens Like a Book
49
Ornate Origami Chocolate Packaging
The Utopick Chocolates Packaging is Simple and Curious
48
Festive Sauce Sets
These Christmas Sauce Kits Let Recipients Decide If They're Naughty or Nice
47
Savory Pie Boxes
Eden & Bridge's Savory Pie Flavors are Charmingly Packaged
46
Retro Drinking Chocolate Cans
Marchoc's Packaging Captures the Essence of Distinct Flavors
45
Breaking Out of Fixed Mindsets
Suzanne Zimny, Head of Innovation at Vimto
44
Cultural Beauty Kiosks
Nordstrom's K-Beauty Counter Spotlights the Best in Korean Skincare
43
Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful
42
Individually Crafted Oil Bottles
The Brand Sapfo Takes Care to Personalize Each of Its Bottles
41
Drinkable Soup Cartons
Fawen Creates Chilled, Ready-to-Drink Soup in a Bottle
40
Exotic Dried Fruit Snacks
These Healthy, Dried Fruit Snacks Offer a Taste of Thailand
39
Wholesome Bottled Soups
The Züpa Noma Vegetable Soups are Ready to Drink Out of the Bottle
38
Prismatic Herb Packaging
These Herb Containers Use a More Artistic Brand Identity Than Competitors
37
Springtime Coffee Cups
These New Starbucks Coffee Cups Add Cheer to the Season
36
Vibrant Nightlife Beers
Haudegen's Modern Beer Branding Boasts Light-Up Details
35
Brain-Boosting Smoothie Mixes
Mavella Superfoods' Kid-Friendly Smoothies are Vitamin-Enriched
34
Frozen Wildflower Desserts
Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
33
Multivitamin Chewing Gums
Get More Vitamins is Now Offering Vitamins in a Unique New Form
32
Warrior-Themed Chocolates
This Tsuwamono Candy Range by Mary’s Resembles Weaponry and Armor
31
Multi-Faceted Highlighters
The Love Love Prismatic Highlighter Offers Intense Pigmentation
30
Gilded Coffee Branding
Timbertrain Coffee Was Packaged in a Way That Makes It Appear High Quality
29
Hop-Infused Lemonades
Zipfer HOPS Introduces a Unique Lemonade Flavor
28
Egg-Shaped Bath Bombs
MAD Beauty's 'Bake Egg Bath Bombs' are Packaged in Cartons
27
Essential Oil Tooth Powders
Frau Fowler Makes Oral Health Tooth Powders in Unique Flavors
26
Cartoon Cookie Mascots
MILKMORE's Brand Identity Boasts Adorable Character Illustrations
25
Long-Wear Lipstick Pairs
These Urban Decay Lipsticks are Paired with Matching Liners
24
Blackberry-Based Food Collections
The Brand Corphes's Products are Inspired by Storytelling
23
Ultra-Fresh Coffee Subscriptions
RAVE Coffee Roasts, Packages and Ships Its Coffee on the Same Day
22
Floral-Themed Chocolate Packaging
Sugar & Spice's Packaging Gives the Brand a Luxurious Quality
21
Fruity Beet Beverages
Beetology's Vegetable Drink Line Pairs Beets with Fruits
20
Faux Beard Accessories
Mister Ames' Fashionable Fake 'Beard Collar' Provides a Disguise
19
Inspiration Comes from Everywhere
Antonette Bivona, Director of Global Marketing at Almay
18
Cheesy Pesto Popcorn
CORNOPOLIS' Cheese Popcorn Snack is Enhanced with Pesto
17
Shack-Shaped Popcorn Packaging
These Popcorn Boxes Reveal a Peek at the Product Through a Window
16
Customizable Fish Figurines
This Kit Lets Peole Personalize Bordallo Pinheiro's Sardine Sculpture
15
Friendly Frozen Treat Packaging
The Ciao Bella Artisan Gelatos and Sorbettos Branding is Inviting
14
Empowering Paper Towel Packaging
These Limited-Edition Brawny Paper Towels Have a New Lumberjack
13
Squeezable Pancake Mixes
Follow Your Heart's Vegan Pancake Batter Comes in a Bottle
12
Dye-Free Stain Removal Wipes
These Powerful Stain Rx Sheets Come in Convenient Pouches
11
Peanut Butter Snack Bars
Greek Nuts' Nut Bar Packaging Exudes Health and Strength
10
Jean-Inspired Condoms
The 'Durex Jeans' Line Has Sleek Packaging to Slide into Pockets with Ease
9
Boozy Artisanal Caramels
The Jonboy Caramel Treats are Made with Various Liquors
8
Non-Alcoholic Malt Beverages
Hillsburg's Alcohol-Free Drink Range Emphasizes Vibrant Fruit Flavors
7
Squeezable Mustard Pouches
Silver Spring's Deli-Style Mustard is Packed into a Gusseted Pouch
6
British-Style Pet Foods
Lily's Kitchen's 'Great British Breakfast' Adapts a Classic Meal for Dogs
5
Seasonal Easter-Themed Candies
The Hi-Chew Spring Mix Offers Limited-Edition Flavors
4
Bun-Flavored Chocolate Eggs
This Chocolate Egg Treat from Prestat Tastes Like a Hot Cross Bun
3
High-Protein Packaged Tuna Flavors
The Starkist Bold Tuna Creations Offer Different Styles of Heat
2
Eco-Conscious Comedic Cleaner Campaigns
Seventh Generation 'Come Clean' Features Maya Rudolph
1
Oven-Ready Dough Packaging
Wewalka's Sweet Dough is Rolled for Instant Placement on a Baking Tray
Related Ideas
Resealable Lettuce Packaging
Sensei Farms' Leafy Green & Salad Mix Package Reduces Plastic by 90%
Clean Label Veggie-Based Snacks
These New Garden Veggie Snacks Products are Made with Avocado Oil
Seafood Waste Bioplastics
Natnov Bioscience Has Turned Seafood Waste into New Bio-Economy Products
Ocean Plastic-Made Skincare Packaging
LATHER Introduced Its New Landscapes Collection
Gourmet Tinned Seafood Collections
Siesta Co.'s Vegan Seaweed Tins Boast Gen Z-Friendly Packaging
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
Algae-Made Slippers
These Vegan Slippers by Giestas Have a Food-Grade Form
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Edible Wrapper Snack Bars
One Good Thing Bars Have a No-Waste Formulation
Product Packaging Updates
COCOYO Packaging Gets a Fresh Look With Purpose in Every Detail
Paperboard Supplement Packaging
Vital Proteins is Transitioning to Paper-Based Canisters
Luxury Paper Packaging Launches
Mondi Debuts Three Sustainable Packaging Products at a China Event
Sustainable Collectible Packaging
TOPPAN Replaces Plastic Packs with Paper-Based Alternatives
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Fiber-Based Recyclable Packaging
Mother Parkers Tea & Coffee Debuts New Eco-Friendly Packaging
Eco-Friendly Root Vegetable Packaging
This HUID Compostable Packaging Concept is Made with Onions
Sustainable Carton-Style Packaging
This Elopak Paperboard Reduces Packaging's Carbon Footprint
Seaweed Packaging Developments
PA Consulting and Searo Labs Unveils Seaweed-Based Products
Sustainable Packaging Initiatives
Cafe Spice Transitions to Polypropylene Plastic Trays
3D-Printable Packaging Pastes
Engineers from University of Washington Developed a Printable Paste
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Flavored Cashew Snacks
Octonuts Partnered with rePurpose Global to Combat Ocean Waste
Paper-Packaged Chocolate Bars
Walkers Chocolates Switched to 100% Recyclable Packaging
Sustainable Paper Cosmetic Packaging
The Arcade Beauty Paper Packette is Made with 80% Paper
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Freshness-Boosting Packaging Stickers
Fresh Inset's Vidre+ Adds Value to Fresh Produce Packaging
Plant-Based Packaging Agreements
Avantium Taps Amcor Rigid Packaging for the New releaf Packaging
Fully Recyclable Paper Wrappers
KIND Snacks Launched Curbside Recyclable Snack Bar Packaging
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Shelf-Stable Tuna Packaging
Tetra Pak and Jealsa Partnered for Carton-Based Seafood Packaging
Everyday Sustainable Bags
Out of the Woods Offers Versatile Bags for Essentials
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
High-Barrier Recyclable Paper Packs
Prymat Has Adopted Mondi’s BarrierPaper Solution
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Crunchy Veggie-Based Easter Snacks
Garden Veggie Snacks™ Spring Eggs Bring Savory Flavor to Easter
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Compostable Fiber Tablewares
The Better Earth Farmer’s Fiber Retail Collection is BPI-Certified
Dumping-Like Fashion Bags
Esenes Worldwide Bag Mimics Edible Textures Through Sculptural Design
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Recycled Plastic Condiment Packaging
Plastipak and Kraft Heinz Announced a New Partnership
Reusable Packaging Grocery Stores
Nude Foods Market Packs Foods in Returnable Glass Jars
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Recyclable eCommerce Packaging
This New Amazon Packaging is Paper-Made and Arriving in the UK
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Air Fryer-Friendly Product Packaging
The PaperSeal Shape Tray Replaces Plastic Alternatives
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Reusable Takeaway Packaging Pilots
VTT Launches Reuse Pilot for Ready Meal Packaging
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Sustainable Retailer Packaging Updates
This Co-op Sustainable Packaging Initiative is Expansive
Expansive Summer-Ready Baby Foods
Beech-Nut® Introduces Eight New Baby and Toddler Foods
Back-to-School Recycling Challenges
Takis and TerraCycle Teamed Up to Reward Recyclers
Marine Biotech Skincare
Dulcie's Packaging Uses a Bio-Based, 100% Home-Compostable Material
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Healthful Flavor-Driven Veggie Snacks
Harvest Snaps Snacks Debuted a New Recipe and Flavors
Recyclable Shrink Sleeves
Bio&Me uses recyclable sleeves on clear kefir bottles
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Reusable Packaging Supermarket Trials
Amcor and Ocado are Working Together for a Packaging Project
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Reduced Plastic Sandwich Packaging
The Seal N’ Flip Packaging from the Lacerta Group Reduces Costs
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Biodegradable Supplement Capsules
Vapsula's Nespress-Compatible Pods Make Daily Wellness Delicious
Wood Fiber Fruit Packaging
These Metsä Spring Muoto Punnet Products Come in Two Sizes
Recycled Fish Packaging Boards
Kp Evolve Fish Boards use recycled PET and eliminate absorbent pads
Nostalgic Classic Snacks
Back to Nature Received a Vibrantly Bold Rebrand
Biodegradable Cheese Packagings
Nestlé Joins Oglivy Colombia on the Self-Packing Cheese
High-Barrier Paper Packaging Platform
ProAmpac Launches a High-Barrier Paper Platform
Returnable Meal Containers
ReBento Updates Food Packaging with a Reusable Collection System
Lightweight Packaging Materials
Holmen Expands Fresh-Fibre Solutions for Corrugated Packaging
Collaborative Fiber-Based Food Trays
This Fiber-Based Packaging is Lightweight Yet Functional
Plant-Based Biodegradable Plastic Altneratives
Shellworks Raises $15M for Vivomer Scale-Up
Moulded Fibre Transport Containers
PAPACKS Launches Fiber Box for Seafood Transport
Recyclable Scent Label Formats
Sampling Innovations Europe Introduced Scent Green® Label
Protein Fruit Snacks
Bel Group and Foodberry are Creating Bite-Sized Fruit and Protein Snacks
Eco-Friendly Bread Packaging
Modern Milkman Debuted Compostable Bread Bags
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Tubular Paper-Made Snack Packaging
The Sonoco Paper Can is Made with 100% Recycled Fiber
Eco-Friendly Shipping Materials
The Kite Packaging Smart Fill Range is Eco-Minded
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Paper-Packaged Garlic Baguettes
Marks & Spencer Launches its Garlic Baguettes in Paper Packaging
Circular Beauty Packaging
SGD Pharma Expands Refillable and Recycled Glass Solutions
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Bio-Based Single-Use Cups
The VeriGreen Plus Was Created by eGreen and Polymateria
Freshness-Ensuring Berry Packaging
This Oishii Nikko Berry Packaging Promises Freshness
Food Service Packaging Platforms
JJ O'Toole Launched Bia to Cater to the Hospitality Sector
Compostable Snack Bar Packaging
The Brawny Bear Date Energy Bars Come in New Packaging from Pakka
Naturally Powered Skincare
The New Lush Skincare Range Features 16 Different Fruits & Vegetables
Biotransformable Cup Designs
The Verigreen Plus Biotransformable Cup for Single Use Packaging
Recycled PET Industrial Bags
Boxon Launches Food-Contact Big Bags Approved in EMEA
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Sustainable Easter Chocolate Packaging
Happi Launches its New Reduced-Wrapping Chocolate Packaging
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Conveniently Packaged Premium Fruits
Fruitist Launches Fruit 'Snack Cups' for On-the-Go Lifestyles
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Compostable Berry Packaging Materials
The Elliott ECHO Pads are 100% Plastic-Free
Paper-Made Pancake Packaging
Laîta Pancakes Now Come in Packaging from Walki
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Fresh Produce Containerboards
Mondi Launches the ProVantage SmartKraft Brown for Pacapim
Linerless Produce Packaging
Ravenwood and Troya introduce linerless labelled fruit packs
Carton Packaging Frameworks
The Consumer Goods Forum Unveiled the Liquid Carton Guidance
Sustainable QSR Dessert Packaging
McDonald's Creates Eco-Friendly McFlurry Packaging
Unbleached Food Packaging Trays
Stora Enso Trayforma Brown Excels at Performance and Reliability
Recycled Plastic Candy Packaging
Cadbury Mini Eggs Came in Recycled Plastic Packaging This Easter
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Plastic-Free Takeaway Boxes
Just Eat Takeaway.com Launches the Huhtamaki Xampla Boxes
Crunchy Fibrous Fruit Snacks
Kencko Organic Fruit Snaps are Packed with Fruit and Fiber
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Recycled Packaging Designs
DEBATIN and PreZero Launch the 60% PCR Material-Sourced Packaging
Recyclable Paper-Made Tray Packaging
The PaperSeal Pressed Packaging is Cost-Efficient
Recycled Packaging Tray Upgrades
Mondelēz Introduced Recycled Trays Across European Brands
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Reduced-Plastic Packaging Moves
Squire Shifts to Box and Card Packaging
Respiration Control Packaging Films
This Recyclable Film Packaging from Innovia Films is Effective
Biobased Dog Poop Bags
The Finn 92%c are Sustainable and Durable
Nutrient-Dense Snack Products
Tosi Products are Introducing New Recipes and Branding
Convenient Health-Minded Bread Products
The Biona Bakery Range Has Three New Products
Plastic-Reduced Food Packaging
SPAR Austria Trials Meat Packaging That Uses 70% Less Plastic
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Recyclable Mono-Material Packaging
Jindal Films Expanded its Range of Mono-Material Solutions
Plastic-Free Packaging Films
Finnish Researchers Develop Cellulose-Based Plastic Alternatives
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Bio-Based Packaging Concepts
UPM Specialty Materials and Paramelt Debut Paper-Based Packagings
Real-Fruit Snack Scaling
SunOpta Expands Production Capacity for Growing Fruit Snack Demand
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Moisture-Protecting Pharmaceutical Bottles
LOG Pharma Debuts an Eco-Friendly Pharmaceutical Bottle
Ocean-Friendly Seafood Meals
Green Chef's April Recipes Share Seafood Watch-Recommended Seafoods