DS Smith introduced a new fibre-based corrugated cardboard packaging solution for Dutch tree-gifting brand Geefeenboompje.nl, featuring a 100% recyclable design with die-cut air holes to improve aeration for live trees during transit. The updated packaging also offers enhanced branding opportunities, allowing companies to add logos, personalized messages or an optional paper-based sleeve.
Developed for Geefeenboompje.nl's range of tree gift products, the redesigned pack improves both product presentation and packing efficiency. DS Smith said the solution streamlines handling and supports a more efficient supply chain while reducing storage and labour requirements compared with the previous design.
For consumers, the packaging provides a more sustainable way to send living tree gifts while helping protect plants during delivery. The launch reflects the growing use of fibre-based packaging to replace less sustainable formats while improving logistics and the customer experience.
Image Credit: Shutterstock/Karolis Kavolelis
Why This Trend Is Growing
- Living Gift Logistics
- Temperature- and airflow-conscious shipping formats create new potential for e-commerce models centered on plants, trees and other perishable living products.
- Recyclable Fibre Packaging
- Fully recyclable corrugated designs signal a shift away from mixed-material packaging while supporting lower-waste distribution and simplified end-of-life processing.
- Branded Sustainable Unboxing
- Personalized paper-based sleeves and printed messaging transform eco-friendly packaging into a premium customer experience for corporate and consumer gifting.
Industries Being Reshaped
- Packaging
- Fibre-based structural innovation is reshaping packaging as a performance category that combines protection, recyclability, branding and supply chain efficiency.
- E-commerce Gifting
- Sustainable formats for shipped gifts expand differentiation opportunities for online retailers seeking memorable, responsible and customizable delivery experiences.
- Horticulture
- Specialized transit packaging for live trees and plants strengthens the connection between nursery products, digital commerce and climate-conscious consumer demand.
