Tech-Assisted Advertising

Campaigns that blend the offline with the online increase user appeal

Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
SCORE: 5.4
Warm Top 5 Examples: 15,972 Total Clicks Jun 14 - Oct 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Multi-Screen Milk Ads - Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
SCORE: 6.1
Hot 9,754 Clicks Pub: Sep 7, 14
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
This interactive milk ad from Premialle is set up as a multi-device experience that requires the use of both a phone and a computer. After visiting the Premialle site, users are prompted to... [More]
Virtual Seashell Ads - TONI&GUY;'s Sea Salt Hair Spray Ad Lets You Hear the Beach Through Your Phone
SCORE: 5.6
Warm 924 Clicks Pub: Jun 25, 14
Virtual Seashell Ads
TONI&GUY;'s Sea Salt Hair Spray Ad Lets You Hear the Beach Through Your Phone
Using a sea salt hair spray is a fantastic way to get sultry, beachy hair in the summer and even if you’re not headed to the beach, the texturizing spray at least makes it feel like you’... [More]
Gamified Test Drives - Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
SCORE: 5.7
Warm 1,685 Clicks Pub: Oct 21, 14
Gamified Test Drives
Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
Getting to drive around a new car always makes for a fun test drive, but #PoloTag from Volkswagen makes the activity even more interactive and fun. In order to promote the new Volkswagen Polo, the... [More]
Sun-Activated Coupons - Zealios Skin Care's Unique Coupon Only Appears in the Sun
SCORE: 5.1
Mild 2,991 Clicks Pub: Jul 24, 14
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
It’s always cool to save some money, but coupons themselves typically aren’t things that have a coolness factor, unless you’ve got one of the unique coupons from Zealios Skin Care... [More]
App-Connected Commercials - McDonald's Fruit Match Commercial Plays a Game with Smartphones
SCORE: 4
Mild 618 Clicks Pub: Sep 7, 14
App-Connected Commercials
McDonald's Fruit Match Commercial Plays a Game with Smartphones
McDonald’s Fruit Match commercial gave people the chance to win one of its new iced smoothies through the use of an interactive game. The ad warned people to get their phones ready, open up... [More]