Campaigns that blend the offline with the online increase user appeal
Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Trend Themes
1. Blended Online and Offline Advertising - As more consumers experience their surroundings with a smartphone in hand, brands are engaging with them by blending online and offline advertising.
2. Interactive Ads Using Device Features - Brands are using device features to create interactive ads that blend seamlessly with user behavior, such as sun-activated coupons and app-connected commercials.
3. Gamified Promotions - Companies are creating fun and interactive campaigns that challenge users, such as Volkswagen's PoloTag game and McDonald's Fruit Match commercial.
Industry Implications
1. Advertising and Marketing - Blended online and offline advertising and interactive ads using device features require a strategic approach to advertising and marketing.
2. Mobile Technology - Interactive ads and promotions often require a mobile device, making mobile technology an essential industry for these trends.
3. Entertainment - Gamified promotions and interactive ads provide entertainment value to the user, making entertainment a related industry for these trends.
5 Featured, 45 Examples:
363,924 Total Clicks
Date Range:
Jun 14 — Oct 14
Trending:
Warm
Consumer Insight Topics:
