TONI&GUY;'s Sea Salt Hair Spray Ad Lets You Hear the Beach Through Your Phone

By: Laura McQuarrie - Published: Jun 25, 2014 • References: festival-cases & adeevee
Using a sea salt hair spray is a fantastic way to get sultry, beachy hair in the summer and even if you're not headed to the beach, the texturizing spray at least makes it feel like you're headed there.

To introduce the new TONI&GUY Casual: Sea Salt Texturizing Spray and simulate the sounds of being at the beach, a mobile ad was created featuring a digital seashell. When a user held their phone up to their ear as they normally would, the seashell ad began to mimic the serene sounds of the ocean. When the phone was taken away from the ear, the ad transformed into a banner, where users could click and be directed to the product page for the sea salt hair product. Stats for Virtual Seashell Ads Trending: Older & Warm
Research: 912 clicks in 100 w
Interest: 0.5 minutes
Concept: "sea Salt Hair Spray"
Related: 101 examples / 78 photos
Segment: Females, 12-35
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