Simulated Travel

Instead of actually taking a trip, consumers turn to virtual reality for escape

Implications - Consumers are busier than ever, which has left less time than ever for travel. The introduction of virtual reality travel experiences is providing consumers with the ability to get away without ever actually leaving. This shift supports the frugal consumer who's looking for cost-effective means of entertainment.
SCORE: 4.1
Mild Top 4 Examples: 4,452 Total Clicks Apr 14 - Oct 14
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Consumer Insight Topics: WorldLifestyleSportsTravel
Immersive Virtual Safaris - An Online Experiential Travel Tool Gives Four Seasons Guests a Preview
SCORE: 5.1
Mild 910 Clicks Pub: Jun 2, 14
Immersive Virtual Safaris
An Online Experiential Travel Tool Gives Four Seasons Guests a Preview
An inside look at a luxurious virtual safari gives people an experiential travel opportunity before they officially book. Four Seasons Serengeti in Arusha, Tanzania offers an epic African Safari,... [More]
Virtual French Tours - Google Night Walk Will Let Users Take a Virtual Tour of Marseilles
SCORE: 4.2
Mild 1,143 Clicks Pub: Apr 8, 14
Virtual French Tours
Google Night Walk Will Let Users Take a Virtual Tour of Marseilles
Google Night Walk lets users see something that they may never get to see. Travelling can be an uplifting experience but not everyone gets to do it. Travelling to places like France especially can... [More]
Travel Simulation Booths - Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
SCORE: 5
Mild 1,932 Clicks Pub: Sep 22, 14
Travel Simulation Booths
Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
In an effort to imagine what the future of tourism and hospitality might be like, Marriott Hotels set up a 4D travel virtual reality booth with Oculus Rift technology. Once inside the booths, people... [More]
Virtual Stadium Tours - Google Maps is Allowing Fans to Step Foot into the World Cup Stadiums
SCORE: 1.5
Untested 467 Clicks Pub: Jun 5, 14
Virtual Stadium Tours
Google Maps is Allowing Fans to Step Foot into the World Cup Stadiums
Google Maps is giving soccer fans a chance to virtually step into the World Cup stadiums. With only a week left until the iconic soccer tournament literally kicks off, Google couldn’t have... [More]