Ben & Jerry's Food Waste Campaign Shares What You Don't Eat

By: Laura McQuarrie - Published: • References: miamiadschool & adeevee
'All You Can't Eat' is a food waste campaign that will let you eat all the ice cream you want, plus help out people in need of food at the same time. The project developed by the Miami Ad School is simple: when you're finished with a tub of Ben & Jerry's ice cream, you can fill it with whatever you didn't manage to clean off of your dinner plate.

To donate these buckets of food, New Yorkers would be able to make a drop at a NYC subway station entrance, so that the contents are properly refrigerated. After releasing a bucket, you'll get a tracking number to see where your donation has made a difference, plus a coupon so that you can eat even more Ben & Jerry's ice cream. Stats for Generous Foodsharing Campaigns Trending: Older & Warm
Traction: 1,263 clicks in 81 w
Interest: > 3 minutes
Concept: "food Waste Campaign"
Related: 96 examples / 74 photos
Segment: Neutral, 18-55
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