This Volkswagen Print Ad Puzzle Encourages Using Genuine Car Parts

By: Alyson Wyers - Published: Jul 31, 2014 • References: adeevee & designtaxi
This Volkswagen print ad encourages consumers to stick to their original parts. Running with the tagline "Just because it fits, doesn't mean it will work," the 'campaign in pieces' uses a jigsaw puzzle composition to get its point across. Created and conceived by Ogilvy & Mather Cape Town, this advertising concept involved sending customers these posters once their auto service plan expired.

The Volkswagen print ad was actually printed on a puzzle, which was sent to the customer to complete. While the puzzle pieces fit together, in each of the puzzles there was one piece that was clearly out of place, like a spider or tack. The main message of the campaign was to stick to VW's genuine parts, rather than going with generic fixes that could cause problems down the road. Stats for Puzzling Car Campaigns Trending: Older & Chilly
Research: 757 clicks in 94 w
Interest: 1 minutes
Concept: Volkswagen Print Ad
Related: 49 examples / 38 photos
Segment: Males, 18-55
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