This creative campaign from McDonald’s and TBWA Madrid uses funny WiFi network names to attract customers. The premise is extremely simple and effective.

McDonald’s noticed that people who were not eating at their restaurants were stealing its WiFi. Instead of restricting WiFi usage, it came up with a cheeky way to communicate with the customers of its competitors. Quite simply, the names of the WiFi networks were changed to humorous messages like: “WiFi is always better at McDonald’s. And so is the food. Come to McDonald’s” and “Free McCafe with your order.”

Because the idea is so simple, it’s has the potential to be adapted for any restaurant or business with free WiFi. Since so many people are on their phones no matter where they are, this is a brilliant way to draw people who are in a particular area into a store.