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Orange's Hello 2014 Uses a Computer and a Phone to Be Seen

By: Laura McQuarrie - Published: • References: hello.2014.orange & adverblog
‘Hello 2014’ is an interactive experience from telecom company Orange that sends greetings for the new year. To get the message, users must use their computer and smartphone screens simultaneously to follow instructions and interact with the prompts.

The experience is an adaptation of its ‘Ten Little Fingers’ commercial, showing users what they can create with just a single finger. In the Hello 2014 experience, users slingshot crumpled pieces of paper, explore regions on a globe, create painted works of art and light up festive decorations with the press of a button.

The experience comes to a close, reminding people that all of these experiences can be turned on or off with just one finger. Stats for Multi-Device Interactive Experiences Trending: This Year & Warm
Traction: 1,921 clicks in 36 w
Interest: 0.9 minutes
Concept: Hello 2014
Related: 95 examples / 73 photos
Segment: Males, 18-35
Comparison Set: 35 similar articles, including: techy animated advent calendars, interactive fairy tale windows, and internet ban documentaries.