Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone

By: Laura McQuarrie - Sep 7, 2014
References: premialle.ua & adsoftheworld
This interactive milk ad from Premialle is set up as a multi-device experience that requires the use of both a phone and a computer.

After visiting the Premialle site, users are prompted to connect their mobile phone or tablet to WiFi, and enter the web address into their device and plug in the unique code, or simply scan the QR code that appears onscreen. From there, the experience will let you simulate pouring milk from your smartphone into the glass that's on your computer screen.

If you don't happen to have a smartphone on hand while visiting the site, it's also possible to try the experience with your computer's mouse, but it's just not as much fun.