Conscious Stay

Adding awareness to travel destinations, hotels adopt social good tactics

Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself.
SCORE: 6
Warm Top 4 Examples: 13,080 Total Clicks Feb 13 - Oct 14
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Philanthropic Vacation Packages - The Getaway2Give Collection Generates Charitable Donations
SCORE: 6.7
Hot 4,026 Clicks Pub: Jul 11, 14
Philanthropic Vacation Packages
The Getaway2Give Collection Generates Charitable Donations
The Getaway2Give Collection encourages people to rethink traditional vacations by providing an option to give back. Those who know just how lucky they are to be able to indulge in the luxury of... [More]
Trashy Hotel Rooms - Hotel ShabbyShabby by Raumlabor is Built Using Garbage Collected in Mannheim
SCORE: 6.2
Warm 3,127 Clicks Pub: Jan 30, 14
Trashy Hotel Rooms
Hotel ShabbyShabby by Raumlabor is Built Using Garbage Collected in Mannheim
The Hotel ShabbyShabby is an experiment of sorts that explores recycling discards around the city for the use of legitimate accommodations. With a few strict parameters, which include the necessity... [More]
Urban Street Accommodations - The Faktum Hotels Allows Guests to Sleep Like a Homeless Person
SCORE: 4.5
Warm 3,847 Clicks Pub: Feb 19, 13
Urban Street Accommodations
The Faktum Hotels Allows Guests to Sleep Like a Homeless Person
There are some very strange and gimmicky hotels out in the world and so the concept behind the Faktum Hotels may not raise any red flags at first. Instead, many people will find themselves intrigued... [More]
Volunteer-Rewarding Packages - The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade
SCORE: 5.7
Warm 2,080 Clicks Pub: Oct 10, 14
Volunteer-Rewarding Packages
The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade
In an effort to reward those who volunteered and gave back to the community, the Ritz-Carlton offered a luxury upgrade to do-gooders. The Washington hotel honored guests who were involved with... [More]