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Conscious Stay

Adding awareness to travel destinations, hotels adopt social good tactics

Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself.
Trend Themes
1. Social Good Hotels - Hotels are adopting elements of social good, such as exposing guests to social issues and offering volunteering opportunities.
2. Sustainable Accommodation - Hotels are exploring recycling discards for legitimate accommodation, and creating sustainable living spaces.
3. Charitable Travel Packages - Travel packages are offering options to give back to society, without compromising luxury experiences.
Industry Implications
1. Hospitality Industry - The Hospitality industry can explore sustainable, socially responsible, and philanthropic practices while maintaining a high-quality service to customers.
2. Travel Industry - The Travel Industry can collaborate with charitable organizations and offer travel packages that give back to society.
3. Non-profit Organizations - Non-Profit Organizations can partner with hotels and travel agencies to spread awareness and raise funds for social causes.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
424,400 Total Clicks
Date Range:
Feb 13 — Oct 14
Trending:
Warm
Consumer Insight Topics:

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