Stadium Merchandising

Consumers are drawn to retail concepts that replicate the fan experience

Implications - As skyrocketing ticket prices make attendance at large-scale sporting events inaccessible to the average consumer, many brands are investing in immersive retail concepts that replicate the stadium experience. A natural convergence of the push for experiential retail concepts and the interest in being part of something larger than themselves via professional sports, such retail concepts seek to fulfill the deep-rooted desires of fans unable to see their team play in person. Linked to the innately human pursuit of community, this progression brings experiences that carry meaning in the minds of consumers into the retail space for added engagement.
SCORE: 5.6
Warm Top 5 Examples: 23,305 Total Clicks Apr 15 - Feb 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionFashion for Men
Experiential Football Boutiques - The Hat Trick Store in Alloza Features 100 Suspended Balls
SCORE: 7.4
V. Hot 4,644 Clicks Pub: Feb 11, 16
Experiential Football Boutiques
The Hat Trick Store in Alloza Features 100 Suspended Balls
The Hat Trick Store by Pablo Hernandez was designed as a place to live and celebrate the experience and passion of football. Boasting vibrant lime green interior walls, the space is glowing and is... [More]
Ball Park-Inspired Retail - STANDIN Baseball Store with Stadium-Inspired Decor in Fukuoka, Japan
SCORE: 4.8
Hot 3,727 Clicks Pub: Jul 2, 15
Ball Park-Inspired Retail
STANDIN Baseball Store with Stadium-Inspired Decor in Fukuoka, Japan
Designed to resemble a classic American ballpark, the STANDIN Baseball Store is a unique concept located in Fukuoka, Japan. Created by design office Dress Inc, the space is characterized by its... [More]
Futuristic Fitness Galleries - Nike has Invaded a Gallery to Promote a Holiday Collection
SCORE: 5.8
Warm 8,731 Clicks Pub: Sep 14, 15
Futuristic Fitness Galleries
Nike has Invaded a Gallery to Promote a Holiday Collection
An art Gallery in Beijing has been transformed to something akin to a Nike theme park. The Nike residency coincides with the 2015 World Athletic Championships and gave the retailer an opportunity to... [More]
Logo-Mimicking Displays - The Adidas Harvey Nichols Pop-Up Boasts a Locker Room Set-up
SCORE: 4.4
Warm 5,685 Clicks Pub: Apr 20, 15
Logo-Mimicking Displays
The Adidas Harvey Nichols Pop-Up Boasts a Locker Room Set-up
Located within the English department store chain’s London flagship, the Adidas Harvey Nichols pop-up boasts a sleek and sophisticated metal-clad display designed by Studio XAG. The... [More]
Sporty Locker Room Shops - The Super Bowl 50 Shop by Retailer '47 Conveys an Athletic Aesthetic
SCORE: 4.4
Warm 518 Clicks Pub: Feb 9, 16
Sporty Locker Room Shops
The Super Bowl 50 Shop by Retailer '47 Conveys an Athletic Aesthetic
Fashion retailer ‘47 recently put together an exclusive Super Bowl 50 shop in collaboration with Benny Gold and Black Scale that conveys a locker room style interior design and a distinctively... [More]
Quantcast