This GoPro Super Bowl Ad Features Real Heart-Pumping Activities

By: Laura McQuarrie - Feb 8, 2016
References: gopro & adweek
Set to the tune of the Ramones' 'Blitzkrieg Bop,' this GoPro Super Bowl commercial has a simple message: "Let's go!"

In addition to featuring clips of a football game, the 30-second commercial showcases a range of high-energy sports and activities, including snowboarding, rock climbing and playing in the water. One of the most arresting clips is one of a man getting up close and personal with a bear. The incredible thing about all of this footage is that it was shot entirely by real GoPro users. Along with the release of its Super Bowl commercial, the company noted: "Every day, GoPro users create and share content that inspires us. No think tank needed. You create the most dynamic, engaging content out there. We are just excited to show it to everyone."

During the Super Bowl 50, GoPro's regional ads ran through major locations like: Chicago, Los Angeles, Minneapolis, New York, San Diego, San Francisco and Seattle.