Designer Garry Cohn for Douglas Wallace is turning one Irish sports retailer upside down. The 'Lifestyle Sports' store will be bounds ahead of its competition with Garry Cohn's hyper gravity-defying extreme sports concept for the shop's interior.

Today's shoppers are more sophisticated than ever and the 'Lifestyle Sports' design concept provides a bold and energetic shopping experience. With an interactive interior, this sporting goods store will have you thinking you're on steroids.

Implications - Now that's some innovation I can get behind. There's something inherently intriguing about a product or service that physically alters the way you feel through energy. 'Lifestyle Sports' fits the mold to a T.