Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs

By: Laura McQuarrie - Feb 2, 2016
References: youtube & adweek
This year's Heinz Super Bowl ad is tied to the brand's #MeettheKetchups campaign, which introduces an entire family of condiments.

In order to emphasize that the brand produces more than just classic Tomato Ketchup, a physical family was introduced to show off condiments like BBQ sauce, Sriracha, Yellow Mustard and more. The idea was to find a simple way to communicate that hot dogs can't resist the taste of Heinz products, so this concept was taken quite literally. In addition to featuring a family dressed up in condiment costumes, the 30-second ad spot stars an adorable pack of wiener dogs that go running towards the happy condiment group.

The 'Wiener Stampede' commercial from Heinz is set to air during the Big Game's third quarter. This ad is one of the few from the Super Bowl 50 to embrace animal themes, which always succeed at tugging the heartstrings of many.