Sentimental Branding

Consumers gravitate towards products made with care

Implications - Consumer desires for authenticity and health are converging with the development of products made "with love." This approach evokes trust in the production of a product and transparency of a brand, as well as align with the artisan movement. More importantly, thoughtful, emotive branding such as this goes a long way with the modern consumer, who has witnessed the rise of DIY and maker culture and immediately associates it with high-quality.
SCORE: 5.3
Warm Top 5 Examples: 16,532 Total Clicks Jan 15 - Feb 16
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Consumer Insight Topics: Pop CultureLifestyle
Homespun Soup Packaging - These Soup Packaging Designs Inspire Visions of Homecooking
SCORE: 7.4
Viral 8,198 Clicks Pub: May 14, 15
Homespun Soup Packaging
These Soup Packaging Designs Inspire Visions of Homecooking
These lively soup packaging designs use texture and produce-inspired color schemes to communicate the high quality of the brand’s product range. The brown craft paper packages feature... [More]
Crocheted Carton Branding - This Milk Carton Packaging Takes Inspiration from Granny's Crafts
SCORE: 4
Warm 5,558 Clicks Pub: Jan 20, 15
Crocheted Carton Branding
This Milk Carton Packaging Takes Inspiration from Granny's Crafts
With a brand named Babuliny Producty, (Grandmother’s Products) it seems natural that the Brandexpert Island Of Freedom creative agency would take inspiration from the handcrafts that a maternal... [More]
Farm Fresh Snack Bars - Made with Local's Products Emphasize Natural and Handmade Origins
SCORE: 4.3
Warm 1,284 Clicks Pub: Dec 10, 15
Farm Fresh Snack Bars
Made with Local's Products Emphasize Natural and Handmade Origins
Beyond just simply celebrating its healthy products, Made with Local makes a point to celebrate the Atlantic Canadian farmers who provide the ingredients that are lovingly packed into each snack bar.... [More]
Homespun Soup Stock Branding - The Branding for Progresso's Soup Stocks Takes an Artisanal Approach
SCORE: 5.6
Warm 661 Clicks Pub: Dec 22, 15
Homespun Soup Stock Branding
The Branding for Progresso's Soup Stocks Takes an Artisanal Approach
Progresso is a brand that recently overhauled its packaging to better reflect its more than 100-years of history, an effort that can be observed in the branding for its soup stocks. The vibrant blue... [More]
Homespun Granola Packaging - This Example of Granola Branding Features Farmyard Illustrations
SCORE: 3.9
Warm 831 Clicks Pub: Feb 22, 16
Homespun Granola Packaging
This Example of Granola Branding Features Farmyard Illustrations
The artisanal, homespun granola packaging concept for Grounds of Alexandria’s Lightly Toasted Granola boasts the image of a rooster that will transport the individual to rural settings. The... [More]
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