The Super Bowl 50 Shop by Retailer '47 Conveys an Athletic Aesthetic

By: Misel Saban - Feb 9, 2016
References: black-scale &
Fashion retailer '47 recently put together an exclusive Super Bowl 50 shop in collaboration with Benny Gold and Black Scale that conveys a locker room style interior design and a distinctively athletic aesthetic. The store matches the fashionable content sold inside, with a sophisticated sporty appeal that pays tribute to football culture.

The store, located in San Fransisco, carries the custom SB50 Boutique Collection that offers sportswear at a more elevated and street style design. The shop features hip and tailored shirts designed to look like jerseys, baseball caps and letterman jackets in a casual environment that mirrors a sport locker room. The store has benches and tarmac floor with sport branding plastered across the walls in an elegant and minimalist style.