Minimalist Journalism

Consumers filter the noise with hyper-tailored news services

Implications - In an effort to avoid information overload, many younger people are downsizing the content they receive. By scaling back media sources, readers are demonstrating a desire to pick out what's most meaningful to them. This progression speaks to the idea of content filtering, which ultimately gives consumers the power to move away from click-bait towards reliable, relevant information.
SCORE: 4.8
Mild Top 5 Examples: 1,977 Total Clicks Apr 15 - Feb 16
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DEMOGRAPHICS
Consumer Insight Topics: TechMobile
Curated Morning News Apps - The 'Refinery29 This AM' App Features Curated News Stories
SCORE: 6.1
Mild 648 Clicks Pub: Feb 2, 16
Curated Morning News Apps
The 'Refinery29 This AM' App Features Curated News Stories
The ‘Refinery29 This AM’ is a new app that provide a selection of curated news stories on fashion, politics, celebrity news and current events. The app was designed by Refinery29, which... [More]
Audible News Apps - 'NewsCast' is a Handy News-Reading App That Dictates Breaking Stories
SCORE: 4.5
Mild 463 Clicks Pub: Aug 19, 15
Audible News Apps
'NewsCast' is a Handy News-Reading App That Dictates Breaking Stories
With technology, life is becoming a lot simpler—now you don’t even have to read the news on your smartphone, thanks to a new a news-reading app called NewsCast. Microsoft continues to... [More]
Content-Summarizing Services - This Program Summarizes Blog Posts to Help Readers Save Time
SCORE: 4.2
Mild 272 Clicks Pub: Oct 11, 15
Content-Summarizing Services
This Program Summarizes Blog Posts to Help Readers Save Time
‘Sumpost’ is a web-based program that helps readers save time by summarizing blog posts and newsletters. With so much actionable content published online, it can be difficult to narrow... [More]
Speedy News Soundbites - Clippet Offers One Minute-Long Daily News Clips for Busy Millennials
SCORE: 3.7
Untested 410 Clicks Pub: Apr 12, 15
Speedy News Soundbites
Clippet Offers One Minute-Long Daily News Clips for Busy Millennials
In an effort to make it even easier for young people to stay informed about world events, these daily news clips can be ingested in just one minute. Targeting millennials and other young listeners,... [More]
Minimalist News Apps - 'Birdy' is an App That Presents Relevant News Stories to You
SCORE: 4.2
Untested 184 Clicks Pub: Aug 26, 15
Minimalist News Apps
'Birdy' is an App That Presents Relevant News Stories to You
The proliferation of news apps has resulted in an unpleasant experience for many news seekers. Although Twitter has replaced the newspaper for many, it is difficult to find relevant articles for you,... [More]
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