Comfort Concierge

Luxury hotels cultivate consumer affections with in-house pets

Implications - As luxury hotel brands attempt to woo back consumers in a time marked by the emergence of budget-friendly accommodations, they are beginning to incorporate on-site pets that inspire a feeling of home. Often boasting their own program of activities, such mascots serve as an ideal marketing tool for hotels looking to engage consumers on a personal, emotional level. This shift speaks to the need for luxury brands to go above and beyond to delight the consumer in order to compete with tempting cost-effective alternatives.
SCORE: 5.6
Warm Top 4 Examples: 7,491 Total Clicks Feb 15 - Feb 16
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Luxury Hotel Resident Cats - Le Bristol Paris Has Two Birman Kitties Watching Over the Lobby
SCORE: 8.2
Viral 4,381 Clicks Pub: Feb 5, 16
Luxury Hotel Resident Cats
Le Bristol Paris Has Two Birman Kitties Watching Over the Lobby
Kléopatre and Fa-Raon are the two tiny feline guardians of Le Bristol, a luxurious Parisian hotel owned by Oetker Hotel Managment Company. The high-end kitties both wear custom bejeweled Goyard... [More]
Feline Luxury Hotel Mascots - The Algonquin Hotel in NYC Has a Kitty Concierge Named Matilda
SCORE: 6.5
Warm 1,885 Clicks Pub: Feb 4, 16
Feline Luxury Hotel Mascots
The Algonquin Hotel in NYC Has a Kitty Concierge Named Matilda
The Algonquin Hotel in New York City offers a unique amenity in the form of Matilda, a cat concierge whose main outpost is laying above the luxury hotel’s welcome desk. The experience is aimed... [More]
Hospitable Hotel Dogs - The Staybridge Suites Hotel Has a Puppy Greet Guests at Reception
SCORE: 2.9
Mild 807 Clicks Pub: Feb 5, 15
Hospitable Hotel Dogs
The Staybridge Suites Hotel Has a Puppy Greet Guests at Reception
Long bouts of travel can quickly make you weary, but there’s no way that you can be cranky when arriving at the Staybridge Suites Hotel. This upscale London hotel now has an adorable three-... [More]
Luxury Hotel Canine Concierges - The Fairmont Hotel Chain Has a Series of Canine Ambassadors
SCORE: 4.1
Mild 418 Clicks Pub: Feb 3, 16
Luxury Hotel Canine Concierges
The Fairmont Hotel Chain Has a Series of Canine Ambassadors
Luxury hotel chain the Fairmont has an unique experiential amenity in the form of its Canine Ambassadors. With 10 currently greeting guests at different Fairmont hotels across the world, the program... [More]
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