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Performance Couture

Performance brands offer stylistic sock selections for discerning consumers

Implications - In an effort to premiumize their offerings, many performance brands are opting for a high-art, designer aesthetic. Often through creative collaborations and co-branding tactics, these offerings suggest that fitness culture has become a prominent form of personal branding that consumers wish to emphasize. Style is no longer predicated on taste alone, but encompasses a wide range of consumer interests.
Workshop Question - What other elements of your consumer's lifestyle could your brand play in? How would you make your branding stand out in those categories?
Trend Themes
1. Performance Couture - Performance brands are premiumizing their offerings through creative collaborations and designer aesthetics in an effort to tap into the fitness culture that has become a prominent form of personal branding.
2. Fashionable Compression Socks - Fitness accessory retailers are now specializing in fashionable compression socks and fusing style and function to appeal not just to runners, but also to the fashion-conscious fitness enthusiasts.
3. Athletic Sock Collections - Athletic sock collections are becoming more commonplace with brands opting to fuse performance with design as well as unique collaborations to offer a wide selection of athletic sock styles to consumers.
Industry Implications
1. Sportswear - Sportswear brands can tap into the trend of fusing performance with designer aesthetics to engage more with fitness culture and tap into personal branding.
2. Athletic Accessories - Athletic accessories retailers can create a loyal customer base by specializing in fashionable accessories that fuse style and function.
3. Footwear - Athletic and fashion footwear brands can now extend their offerings to include performance socks that prioritize comfort and performance while also catering to fashionable aesthetics.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
139,166 Total Clicks
Date Range:
Oct 15 — Feb 16
Trending:
Average
Consumer Insight Topics:

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