Performance Couture

Performance brands offer stylistic sock selections for discerning consumers

Implications - In an effort to premiumize their offerings, many performance brands are opting for a high-art, designer aesthetic. Often through creative collaborations and co-branding tactics, these offerings suggest that fitness culture has become a prominent form of personal branding that consumers wish to emphasize. Style is no longer predicated on taste alone, but encompasses a wide range of consumer interests.
SCORE: 4
Mild Top 5 Examples: 2,848 Total Clicks Oct 15 - Feb 16
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Consumer Insight Topics: FashionLifestyle
Graffiti-Inspired Socks - These Unique Socks Feature Graffiti Artist Andre's Street Art Characters
SCORE: 5.3
Warm 686 Clicks Pub: Feb 5, 16
Graffiti-Inspired Socks
These Unique Socks Feature Graffiti Artist Andre's Street Art Characters
Happy Socks has put out lots of unique socks since the Swedish company was launched back in 2008, but these new socks will boast a whole new level of street cred. The Happy Socks x Andre... [More]
Fashionable Compression Socks - Run Mummy Run's Fitness Accessories Fuse Style With Function
SCORE: 5.6
Warm 1,078 Clicks Pub: Jan 15, 16
Fashionable Compression Socks
Run Mummy Run's Fitness Accessories Fuse Style With Function
Run Mummy Run is a fitness accessory retailer that specializes in fashionable compression socks. Helping improve a runner’s overall performance, compression socks are a popular way to boost... [More]
Fashionable Sport Hosiery - The 1000 Mile Race Socks Inhibit Blisters, Injury and More
SCORE: 3.7
Mild 260 Clicks Pub: Feb 5, 16
Fashionable Sport Hosiery
The 1000 Mile Race Socks Inhibit Blisters, Injury and More
The modern athletic consumer is seeking out products that enable better performance, but also ones that are fashionable in aesthetic like the 1000 Mile Race Socks. With varieties available for man... [More]
Athletic Sock Collections - The NBA and Stance Hoops Joined Forces for a New Sock Collection
SCORE: 2.9
Mild 518 Clicks Pub: Oct 21, 15
Athletic Sock Collections
The NBA and Stance Hoops Joined Forces for a New Sock Collection
The NBA and Stance Hoops have teamed up for an athletic sock collection just in time for the upcoming 2015-2016 season. As the league’s official partner this season, Stance has conjured up 60... [More]
Squiggly Sport Socks - The Will Bryant x Athletic Socks Feature a Black and White Squiggle Pattern
SCORE: 2.3
Untested 306 Clicks Pub: Feb 5, 16
Squiggly Sport Socks
The Will Bryant x Athletic Socks Feature a Black and White Squiggle Pattern
When you think athletic socks, you think of something that’s either white, grey or black in color— most athletic socks tend to be focused solely on comfort and performance rather than... [More]
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