Category
Lifestyle
Portable Mornings
Trend cluster
Category
Dippable
Multicultural
Consumers favor dips with bold, globally inspired flavor.
4.0
Trend score
Trend
What is the Dippable Multicultural trend?
Dippable Multicultural: As multicultural flavor trends continue to grow, consumers are turning to bolder, more experimental dips. Often hailing from the Middle East or Mediterranean, these richly flavored dips tend to be vegetable-based, allowing consumers a guilt-free opportunity for indulgence. This shift speaks to not only an expanding consumer palate, but the ongoing desire for health as well as adventure.
Trend themes
Themes within the Dippable Multicultural trend
Three behaviours holding the trend together01
Multicultural Flavors
Bold, globally-inspired flavors are popular in dip recipes, indicating an expanding consumer palate and a desire for adventure and health.
02
Vegan and Gluten-Free Options
Recipes featuring vegan and gluten-free ingredients, such as eggplant queso and Greek-inspired guacamole, are appealing to health-conscious and diet-restricted consumers.
03
Worldly Fusion
Culinary fusion, like the combination of Mediterranean and Asian cuisine in peanutty hummus, is becoming a trend in creating unique, multi-cultural dips and sauces.
Industry implications
What the Dippable Multicultural trend means for industry
Where the trend changes the playbookFor
Food and Beverage
In the food and beverage industry, there is an opportunity to experiment with bold, globally-inspired flavors and offer vegan and gluten-free options to appeal to new consumer segments.
For
Health and Wellness
The health and wellness industry can benefit from the trend of healthier, vegetable-based dips and the demand for healthier, diet-restricted options.
For
Creative Agency
Creative agencies can explore new combinations of culutural flavors to create unique dip and sauce recipes that can appeal to consumers' adventurous and health-driven preferences.
Workshop question
How can you help consumers navigate the borderline between exciting new flavors and health consciousness?
Trend signals
Trend signals for Dippable Multicultural
Trend score 4.0 out of 10, from popularity 59%, activity 53%, freshness 8%.
Popularity59%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Dippable Multicultural trend
8 featured examples from Jul 2, 2015 to Jan 24, 2017CategoryLifestyle
Green Hummus Recipes
This Untraditional and Creamy Spread Incorporates Lots of Fresh Herbs
Disruptive innovation opportunity: Develop innovative and efficient food processors to meet the increasing demand for homemade food preparation.
CategoryLifestyle
Peanutty Homemade Hummus
This Yummy Recipe for Thai Peanut Hummus is a Culture-Fusing Dip
This industry can benefit from the trend of cultural fusion cuisine by creating new and innovative products that cater to multicultural consumers.
CategoryLifestyle
Vegan Queso Dips
This Creamy Eggplant Dip is Free from Dairy, Gluten, Soy and Cashews
Developing vegan and dairy-free food products and dipping options for lactose intolerant and vegan consumers looking for alternatives.
CategoryLifestyle
Wordly Sauce Jars
The Saucery Collection Offers a Series of Dynamic Flavors
The Saucery collection taps into the growing demand for diverse and natural sauces, dips, and spreads in the food and beverage industry.
CategoryLifestyle
Cheesy Mediterranean Dips
This Baked Feta Dip is the Perfect Party Dish
Create specialty lines of pre-made party dips and spreads to cater to time-strapped party hosts.
CategoryLifestyle
Zesty Greek Yogurt Dips
The Healthy Veggie Dips from Alouette Boast Bold Flavors & Colorful Labels
The food packaging industry can capitalize on the need for visually appealing packaging to showcase the flavors and ingredients in healthy veggie dips.
CategoryLifestyle
Greek-Inspired Guacamole Recipes
This Recipe for Greek Guacamole is Vegan-Friendly and Gluten-Free
Introducing innovative dip recipes and products can stimulate growth in the food and beverage industry.
CategoryWorld
Middle Eastern Bean Dips
Ful Medames is an Easy-to-Customize Fava Bean Dip
Food companies can capitalize on the growing demand for customizable, healthier dips made with beans.
