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Dessert Snacking

Consumers gravitate towards salty-sweet combinations in traditional snacks

Implications - In a continuation of the flavor fusion movement, traditional snacks such as chips and popcorn are being updated with sweet, often luxurious flavors. This move not only caters to more experiential palettes, but also signals the proliferation of dessert flavors across multiple categories. Despite the focus on health and wellness, this ultimately hints at a consumer who is willing to indulge hedonistic impulses in day-to-day life.
Workshop Question - What's a product or service in your category (not your own) that your customers adore? How could you integrate it into your own offering?
Trend Themes
1. Salty-sweet Flavor Fusion - Combining salty and sweet flavors in snacks is a continuing flavor fusion trend, resulting in more experiential snack options for consumers.
2. Exotic Flavor Combinations - Creating experimental and unexpected flavor combinations is a trend driving consumer interest in unique snack products.
3. Healthier Snacking - Products that appeal to health-conscious consumers, by using organic, whole-grain or nutrient-rich ingredients, are trending in the snack industry.
Industry Implications
1. Food and Beverage - Trends in snack products reflect consumer preferences for novel tastes, greater diversity of ingredients and healthier snacking options. Food and beverage companies can use these trends to develop new product lines that cater to evolving consumer tastes.
2. Marketing and Advertising - Trends in the snack industry reflect the ever-changing tastes of consumers, creating new opportunities for marketing and advertising professionals to reach target audiences with innovative campaigns that promote new product categories and flavors.
3. Packaging - As companies create new snack products to appeal to evolving consumer tastes, packaging designers have an opportunity to create packaging that reflects the product's flavor profile, ingredients and brand identity, enhancing the overall consumer experience.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 54 Examples:
88,249 Total Clicks
Date Range:
Jan 16 — Dec 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Cookie-Popcorn Snacks
Cookie-Popcorn Snacks
This Hybrid Snack Combines Cookies and Popcorn
Cookies and popcorn are two beloved treats from the snack category that unite in a single product from Cookie Pop. The cookie-flavored popcorn takes cues from the classic Oreo cookie for its ‘... MORE
Yogurt-Covered Butter Popcorn
Yogurt-Covered Butter Popcorn
This Butterkist Yogurt-Covered Popcorn is for the Experimental
Announced at the end of 2015, the Butterkist Yogurt-Covered Popcorn variety is an experimental in flavor combination that you’ll likely be tempted to try. Created to appeal to health-conscious... MORE
Whole Grain Popcorn Chips
Whole Grain Popcorn Chips
The Awesome Organics Salty Sweet Kettle Chips are Crafted with Care
Although the name of the Awesome Organics Salty Sweet Kettle Chips will likely lead many to believe that they are traditional potato chips, the delicious snack is actually made with more health-... MORE
Candied Cookie Popcorn
Candied Cookie Popcorn
The Pop Works Cookies & Cream Flavor Offers a Lighter Dessert Alternative
Pop Works is a sweets-inspired popcorn brand that offers a slew of lighter dessert alternative treats that combine sugary and salty flavors from popular treats. The popcorn is glazed in a series of... MORE
Spicy Chocolate Cookies
Spicy Chocolate Cookies
Salem Baking Co. Uses Hatch Peppers in Its Spicy Chocolate Chip Cookies
Chocolate and chili flavors are often combined in desserts and hot cocoa beverages, but the Salem Baking Co. offers a different way to indulge a sweet tooth with its spicy chocolate chip cookies.... MORE
Cold Weather Snack Chips
Cold Weather Snack Chips
The Jackson's Honest Maple Cinnamon Sweet Potato Chips are Savory
The Jackson’s Honest Maple Cinnamon Sweet Potato Chips are a seasonal snack option that is created using a series of natural ingredients for the finest indulgence possible. The snack chips... MORE
Festive Cookie-Flavored Chips
Festive Cookie-Flavored Chips
Pringles Now Come in a Sweet and Salty Sugar Cookie Flavor
With the holiday season just around the corner, Pringles has debuted a festive new Sugar Cookie flavor. While the idea of a chip that tastes like a Christmas cookie may sound unusual, the sweet and... MORE

Related Examples

Exotic Animal Jerky
Exotic Animal Jerky
The Newport Jerky Company Creates Snacks from Exotic Predators
Raw Cookie Dough Bites
Raw Cookie Dough Bites
This Ello Raw Chocolate Chip Cookie Dough is Safe to Eat
play_circle_filled Giftable Yogurt Containers
Giftable Yogurt Containers
The Collective Great Dairy's 'tub4grub' Introduces Food Sharing
Backpack-Shaped Snack Branding
Backpack-Shaped Snack Branding
These Vegan and Raw Snacks are Packaged in Charming Boxes
Savory Baked Pasta Chips
Savory Baked Pasta Chips
The Pasta Bow Tie Snack Chips are a Healthier Snack Alternative
Adult-Oriented Lunch Kits
Adult-Oriented Lunch Kits
These Ready-to-Eat Snack Boxes are Designed for Health-Conscious Adults
Beer-Inspired Candies
Beer-Inspired Candies
Swag Brewery's Beer Candy Appeal to Craft Beer Lovers Worldwide
Frozen Potsticker Snacks
Frozen Potsticker Snacks
PAGODA Asian Snacks are Great for Snacking or as Meals
Convenience-Focused Salad Kits
Convenience-Focused Salad Kits
The Fresh Attitude Chopped Salad Kits are for Busy Consumers
Portable Kale Snacks
Portable Kale Snacks
Gorilly Goods' 'Hillside' Snack Provides a Taste of Seeds and Greens
Dessert-Inspired Nut Mixes
Dessert-Inspired Nut Mixes
Planters' 'Dessert-Inspired Mixes' Sweeten Up Mixed Nuts
Herbaceous Falafel Chips
Herbaceous Falafel Chips
Flamous' Original Falafel Chips are the Perfect Pairing for Hummus
Cheesy Lentil Chips
Cheesy Lentil Chips
The Daily Crave's Smoked Gouda Lentil Chips Help Satisfy Cheese Cravings
Cheesy Christmas Potato Chips
Cheesy Christmas Potato Chips
The New Kettle Chips Flavor Tastes of Baked Camembert and Garlic
Miniature Popcorn Packets
Miniature Popcorn Packets
Our Little Rebellion is Offering PopCorners Minis for the Holiday Season
Stackable Pumpkin Chips
Stackable Pumpkin Chips
The Pumpkin Spice Pringles Offer a Salty and Sweet Festive Flavor
Swirled Ice Cream Sandwiches
Swirled Ice Cream Sandwiches
The New Ben & Jerry’s ‘Wich Range is Designed for the Summer Months
Gingerbread-Flavored Popcorn
Gingerbread-Flavored Popcorn
This Butterkist Snack Uses a Cookie-Inspired Popcorn Seasoning
Ancient Grain Cookies
Ancient Grain Cookies
Zema Madhouse Foods' Healthy Cookies are Made with Whole Grains
Ice Cream-Stuffed Cookies
Ice Cream-Stuffed Cookies
The New Baskin-Robbins Ice Cream Sandwiches are Made with Warm Cookies
Cultural Popcorn Snacks
Cultural Popcorn Snacks
Pop Art Snacks' Gourmet Popcorn Range Includes Exotic Flavor Blends
Remixed Dessert Popcorn
Remixed Dessert Popcorn
Popcorn Indiana's Indulgent Snack Range Includes Rich Flavor Combinations
Artisanal Popcorn Flavors
Artisanal Popcorn Flavors
These 479° Popcorn Flavors Blend Savory, Sweet and Spiced Ingredients
White Vegan Chocolates
White Vegan Chocolates
This Dairy-Free Chocolate Supports Animal Rescue Charities
Cookie Cinnamon Rolls
Cookie Cinnamon Rolls
This Classic Cinnamon Bun Recipe is Augmented with Oreo Cookie Crumbs
Pop-Up Groundhog Cookies
Pop-Up Groundhog Cookies
These Celebratory Chocolate Biscuits Pay Tribute to Groundhog Day
Sweet Superfood Popcorn
Sweet Superfood Popcorn
Sakara Life's Sweetened Popcorn Encourages Healthy Snacking
Paleo-Friendly Biscuits
Paleo-Friendly Biscuits
These Almond Butter Cookies are Made for Consumers Following a Paleo Diet
Cookie Cocktail Recipes
Cookie Cocktail Recipes
These Double-Stuffed Oreo Jello Shots are a Yummy New Year's Eve Treat
Chocolate Chip Quinoa Cookies
Chocolate Chip Quinoa Cookies
The Quinoa Gives a Slightly Healthy Twist to a Classic Cookie
Hot Dog-Flavored Chips
Hot Dog-Flavored Chips
This Brand is Currently Testing Out 'Hot Diggity Dog Pringles'
Piquant Chicken Bites
Piquant Chicken Bites
This Restaurant Recently Added Seasoned Jumbo Popcorn Chicken to Its Menu
Salted Dark Chocolate Popcorn
Salted Dark Chocolate Popcorn
This Recipe Makes a Batch of Dark Chocolate Popcorn with Sea Salt
Niche Movie Streaming Services
Niche Movie Streaming Services
This Streaming Service Only Features African American Content
Drink-Topping Popcorn Cups
Drink-Topping Popcorn Cups
The 'Corn on the Cup' Provides a Hands-Free Experience at the Movies
Organic Fast Food Restaurants
Organic Fast Food Restaurants
This Fried Chicken Joint is the First USDA Certified Eatery
Monstrous Popcorn Packaging
Monstrous Popcorn Packaging
These Popcorn Containers Feature Illustrated Beast Graphics
Scented Film Screenings
Scented Film Screenings
Lush Cosmetics' Immersive Theater Event for Christmas is Multi-Sensory
Potato Chip Tannenbaums
Potato Chip Tannenbaums
Pringles Created a Food Christmas Tree from Festively Colored Cans
Festive Caramel-Flavored Chips
Festive Caramel-Flavored Chips
These Stackable Chips Now Come in a Salted Caramel Flavor
Ceramic Sweets Phone Docks
Ceramic Sweets Phone Docks
These Dessert Phone Holders Feature the Likeness of Cakes and Candy
Super-Sized Popcorn Packaging
Super-Sized Popcorn Packaging
This Delicious Treat is Now Available in a Sharing Bag
Popcorn-Based Breakfast Cereals
Popcorn-Based Breakfast Cereals
This Popcorn Granola is a Sweet and Salty Way to Start the Day
Pumpkin-Flavored Popcorn Snacks
Pumpkin-Flavored Popcorn Snacks
This Company is Now Selling 'Pumpkin Spice Caramel Corn'
Cult Cinema Candies
Cult Cinema Candies
This Mean Girls Candy Line Mimics the Popular Lindsay Lohan Film
Popcorn-Infused Oatmeal Cookies
Popcorn-Infused Oatmeal Cookies
These Oatmeal Raisin Biscuits are Topped With Salty Popcorn Pieces
Minty Cookie-Covered Popcorn
Minty Cookie-Covered Popcorn
This Delicious Popcorn Treat is Infused with Mint Chocolate Cookies
Cookie-Covered Popcorn
Cookie-Covered Popcorn
This Recipe Celebrates National Junk Food Day with a Sweet & Salty Treat
Chip Canister Songs
Chip Canister Songs
This Amazing Beat-Pumping Song by M4SONIC Uses Only a Pringles Can
Nutty Powdered Popcorn
Nutty Powdered Popcorn
Melissa d'Arabian's Peanut Butter Popcorn Gets Flavor from Peanut Powder
Chocolate-Flavored Chips
Chocolate-Flavored Chips
Pringles' White and Milk Chocolate Chip Flavor Beckons Sweet Tooths
Sriarcha-Flavored Iconic Chips
Sriarcha-Flavored Iconic Chips
This New Spicy Snack Packs a Delicious and Mouthwatering Punch
Pie-Flavored Potato Chips
Pie-Flavored Potato Chips
The New Pecan Pie Pringles Hit Shelves Just in Time for the Holidays
Dessert-Infused Chips
Dessert-Infused Chips
Switch Out Your Sour Cream and BBQ for the New Pringles Holiday Flavors