Dessert Snacking

Consumers gravitate towards salty-sweet combinations in traditional snacks

Implications - In a continuation of the flavor fusion movement, traditional snacks such as chips and popcorn are being updated with sweet, often luxurious flavors. This move not only caters to more experiential palettes, but also signals the proliferation of dessert flavors across multiple categories. Despite the focus on health and wellness, this ultimately hints at a consumer who is willing to indulge hedonistic impulses in day-to-day life.
SCORE: 5.4
This Year and Mild Top 6 Examples: 2,748 Total Clicks Jan 16 - Dec 16
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Cookie-Popcorn Snacks - This Hybrid Snack Combines Cookies and Popcorn
SCORE: 6.3
This Year and Warm 1,098 Clicks Pub: Jun 28, 16
Cookie-Popcorn Snacks
This Hybrid Snack Combines Cookies and Popcorn
Cookies and popcorn are two beloved treats from the snack category that unite in a single product from Cookie Pop. The cookie-flavored popcorn takes cues from the classic Oreo cookie for its ‘... [More]
Yogurt-Covered Butter Popcorn - This Butterkist Yogurt-Covered Popcorn is for the Experimental
SCORE: 4.7
Warm 443 Clicks Pub: Feb 8, 16
Yogurt-Covered Butter Popcorn
This Butterkist Yogurt-Covered Popcorn is for the Experimental
Announced at the end of 2015, the Butterkist Yogurt-Covered Popcorn variety is an experimental in flavor combination that you’ll likely be tempted to try. Created to appeal to health-conscious... [More]
Whole Grain Popcorn Chips - The Awesome Organics Salty Sweet Kettle Chips are Crafted with Care
SCORE: 4.8
This Year and Mild 414 Clicks Pub: Dec 3, 16
Whole Grain Popcorn Chips
The Awesome Organics Salty Sweet Kettle Chips are Crafted with Care
Although the name of the Awesome Organics Salty Sweet Kettle Chips will likely lead many to believe that they are traditional potato chips, the delicious snack is actually made with more health-... [More]
Candied Cookie Popcorn - The Pop Works Cookies & Cream Flavor Offers a Lighter Dessert Alternative
SCORE: 4.3
Mild 457 Clicks Pub: Jan 18, 16
Candied Cookie Popcorn
The Pop Works Cookies & Cream Flavor Offers a Lighter Dessert Alternative
Pop Works is a sweets-inspired popcorn brand that offers a slew of lighter dessert alternative treats that combine sugary and salty flavors from popular treats. The popcorn is glazed in a series of... [More]
Spicy Chocolate Cookies - Salem Baking Co. Uses Hatch Peppers in Its Spicy Chocolate Chip Cookies
SCORE: 4.3
Untested 220 Clicks Pub: Mar 11, 16
Spicy Chocolate Cookies
Salem Baking Co. Uses Hatch Peppers in Its Spicy Chocolate Chip Cookies
Chocolate and chili flavors are often combined in desserts and hot cocoa beverages, but the Salem Baking Co. offers a different way to indulge a sweet tooth with its spicy chocolate chip cookies.... [More]
Cold Weather Snack Chips - The Jackson's Honest Maple Cinnamon Sweet Potato Chips are Savory
SCORE: 4.1
This Year and Untested 116 Clicks Pub: Dec 6, 16
Cold Weather Snack Chips
The Jackson's Honest Maple Cinnamon Sweet Potato Chips are Savory
The Jackson’s Honest Maple Cinnamon Sweet Potato Chips are a seasonal snack option that is created using a series of natural ingredients for the finest indulgence possible. The snack chips... [More]
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