Personalized Purchase

Retail takes a customized approach as big brands seek to maintain service
Implications - While expanding on a global scale offers brands greater market exposure, maintaining a sense of intimacy during large-scale expansion can be challenging. Seeking to create a closer connection, brands are turning to in-store personalization tactics like facial recognition and custom engagement to create a more intimate shopping experience.
SCORE: 7.6
This Year and Warm Top 6 Examples: 37,958 Total Clicks Oct 13 - Jan 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Personalized Spread Packaging - At Selfridges You Can Get Your Name Written on Nutella Jars
SCORE: 8.2
This Year and Hot 5,724 Clicks Pub: Nov 19, 14
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
Similar to the Share a Coke campaign, you can now get Nutella jars personalized with your name on it. If you live in London or near a Selfridges, you can order a customized jar of Nutella as a gift (... [More]
Virtual Beer Pouring Stations - Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
SCORE: 7.3
Hot 8,485 Clicks Pub: Feb 25, 14
Virtual Beer Pouring Stations
Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
The Heineken Virtual Draught display will make a tried and true tradition, electronic. Heineken has released a multitude of items recently, but this point of sale display is one of the more inventive.... [More]
Facial Recognition Snack Machines - This Facial Recognition Vending Machine Personalizes Purchases
SCORE: 7
Hot 14,537 Clicks Pub: Oct 17, 13
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
The Sap Hana-powered facial recognition vending machine not only remembers returning customers, but is also capable of recommending personalized purchases. The smart vending machine has a... [More]
Personal Fragrance Finder Shops - The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
SCORE: 7.1
Hot 6,885 Clicks Pub: May 3, 14
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
Selfridges’ Fragrance Lab takes shoppers through a multi-sensory journey, aiming to help them discover a personal scent and in the process, help Selfridges better understand its consumers’... [More]
Digital Retail Mirrors - The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
SCORE: 6.3
Warm 1,311 Clicks Pub: Apr 15, 14
Digital Retail Mirrors
The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
Mirrus creates true consumer facing technology utilizing a mirror that influences consumer behavior with relevance and emotion to optimize the buying opportunity of the consumer. The Mirrus platform... [More]
Toy-Creating Kiosks - PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
SCORE: 5
This Year and Mild 1,016 Clicks Pub: Jan 28, 15
Toy-Creating Kiosks
PieceMaker's 3D Printing Booth Dispenses Tiny Customized Toys
While there’s fun and an element of surprise in something like a gachapon machine that dispenses a toy in exchange for some loose change, this 3D printing booth lets kids personalize small... [More]