Personalized Purchase

Retail takes a customized approach as big brands seek to maintain service
Implications - While expanding on a global scale offers brands greater market exposure, maintaining a sense of intimacy during large-scale expansion can be challenging. Seeking to create a closer connection, brands are turning to in-store personalization tactics like facial recognition and custom engagement to create a more intimate shopping experience.
SCORE: 6.5
This Year and Mild Top 5 Examples: 24,422 Total Clicks Aug 12 - Jun 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Facial Recognition Snack Machines - This Facial Recognition Vending Machine Personalizes Purchases
SCORE: 7.3
Hot 13,653 Clicks Pub: Oct 17, 13
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
The Sap Hana-powered facial recognition vending machine not only remembers returning customers, but is also capable of recommending personalized purchases. The smart vending machine has a... [More]
Personal Fragrance Finder Shops - The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
SCORE: 7.5
This Year and Hot 5,768 Clicks Pub: May 3, 14
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
Selfridges’ Fragrance Lab takes shoppers through a multi-sensory journey, aiming to help them discover a personal scent and in the process, help Selfridges better understand its consumers’... [More]
Digital Retail Mirrors - The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
SCORE: 6.7
This Year and Warm 1,281 Clicks Pub: Apr 15, 14
Digital Retail Mirrors
The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
Mirrus creates true consumer facing technology utilizing a mirror that influences consumer behavior with relevance and emotion to optimize the buying opportunity of the consumer. The Mirrus platform... [More]
Personalized Supermarket Prices - Kroger Rewards Gives Customers Discounts Based on Shopping History
SCORE: 4.1
Untested 2,856 Clicks Pub: Aug 21, 12
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
Retailers are consistently coming up with new ways to entice and retain shoppers and now Kroger has created a unique personalized pricing method as part of its Kroger Rewards system. The new Kroger... [More]
Biometric Buying Systems - This New Payment System Lets You Buy Things with Your Face
SCORE: 3.4
Untested 864 Clicks Pub: Jul 24, 13
Biometric Buying Systems
This New Payment System Lets You Buy Things with Your Face
A new payment system uses facial recognition software to let customers pay for their purchases without the use of cash, credit cards or even SmartPhone apps. Finland-based Uniqul recently launched... [More]