Personalized Purchase

Retail takes a customized approach as big brands seek to maintain service
Implications - While expanding on a global scale offers brands greater market exposure, maintaining a sense of intimacy during large-scale expansion can be challenging. Seeking to create a closer connection, brands are turning to in-store personalization tactics like facial recognition and custom engagement to create a more intimate shopping experience.
SCORE: 7.3
This Year and Warm Top 4 Examples: 19,266 Total Clicks Jul 13 - Jun 14
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Facial Recognition Snack Machines - This Facial Recognition Vending Machine Personalizes Purchases
SCORE: 7.6
Hot 12,359 Clicks Pub: Oct 17, 13
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
The Sap Hana-powered facial recognition vending machine not only remembers returning customers, but is also capable of recommending personalized purchases. The smart vending machine has a... [More]
Personal Fragrance Finder Shops - The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
SCORE: 8
This Year and Hot 4,934 Clicks Pub: May 3, 14
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
Selfridges’ Fragrance Lab takes shoppers through a multi-sensory journey, aiming to help them discover a personal scent and in the process, help Selfridges better understand its consumers’... [More]
Digital Retail Mirrors - The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
SCORE: 7.2
This Year and Warm 1,188 Clicks Pub: Apr 15, 14
Digital Retail Mirrors
The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
Mirrus creates true consumer facing technology utilizing a mirror that influences consumer behavior with relevance and emotion to optimize the buying opportunity of the consumer. The Mirrus platform... [More]
Biometric Buying Systems - This New Payment System Lets You Buy Things with Your Face
SCORE: 3.6
Untested 785 Clicks Pub: Jul 24, 13
Biometric Buying Systems
This New Payment System Lets You Buy Things with Your Face
A new payment system uses facial recognition software to let customers pay for their purchases without the use of cash, credit cards or even SmartPhone apps. Finland-based Uniqul recently launched... [More]
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