Milka, a Swiss chocolate brand, is sharing the love again by offering free chocolate when strangers hold hands. In Argentina, a vending machine was placed in a public location with a Milka cow in front of it. Without the usual slots for money, people tried to figure out how to operate it. Eventually, citizens realized that holding hands with someone to make a chain between the cow and the machine did the trick.

The machine distributed more chocolate as more people started holding hands—friends and strangers alike! The goal of this campaign was to bring people closer together again in this technological age—what better way to connect but through the goal of getting chocolate?