Generation Z puts its best foot forward with youth-targeted philanthropy
Implications - Unlike previous youth generations, Generation Z has knowledge of all sorts at its fingertips which, as evidenced by people like Tavi Gevinson and Cameron Cohen, allows them to acknowledge and contribute to global issues. As a result, many social organizations are targeting initiatives toward children to not only capitalize on the information age, but build a future generation of philanthropists.
Trend Themes
1. Youth Philanthropy - The rise of philanthropic initiatives targeting children allows them to contribute to global issues from a young age, providing opportunities for social organizations to educate and build a future generation of philanthropists.
2. Kid-friendly Social Platforms - Platforms like Piggybackr are teaching young entrepreneurs about the power of crowdfunding in a safe and educational environment, providing an opportunity for disruption in the social platform space.
3. Interactive Environmental Education for Kids - Apps like The Four Seasons Earth Day or campaigns like The Ice Cream Expedition are using interactive and engaging methods to educate and raise awareness among children about the importance of environmental conservation, providing opportunities for innovation in the education and experiential marketing sectors.
Industry Implications
1. Philanthropy - Organizations can capitalize on the rise of youth philanthropy by targeting initiatives towards children, fostering a culture of giving from a young age and building a future generation of philanthropists.
2. Social Platforms - Developers can explore the potential for kid-friendly social platforms that educate and empower young entrepreneurs, tapping into the growing interest in crowdfunding and providing a safe and educational environment for young people to explore new ideas.
3. Environmental Education - The use of interactive apps and experiential marketing campaigns that raise awareness about environmental conservation among children offers opportunities for innovation in the education and entertainment industries.
5 Featured, 45 Examples:
327,896 Total Clicks
Date Range:
May 13 — Jun 14
Trending:
Average
Consumer Insight Topics:
