A desire to pique interest has brands adopting diverse cultural influences
Implications - Going beyond established recognition and brand loyalty, retailers are integrating multiple cultural inspirations in one to introduce their products on a more global level. Utilizing diverse references to create cross-cultural appeal, retailers are going outside their comfort zones to reinvent themselves in a new light.
Trend Themes
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Cross-cultural Retail — Brands are adopting diverse cultural influences
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Street Culture Sneaker Shops — Stores are focusing on street culture and aesthetic through personalized and industrial design
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Tribal-inspired Concept Stores — Design is becoming tribal-inspired and cohesive throughout stores
Industry Implications
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Retail Industry — Brands are reinventing themselves through cross-cultural and tribal-inspired varied products
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Fashion Industry — Personalization options and diverse cultural inspirations are driving street culture fashion
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Beauty Industry — Imported authentic beauty products from diverse cultures are gaining popularity and being introduced in North America
