The New Converse ‘PLAY’ Collection is Colorfully Quirky

By: Amanda Greer - Published: May 27, 2013 • References: nikeinc
The New Converse PLAY collection, created in collaboration with Comme Des Garcons, features a series of brightly-colored cartoonish sneakers that are both fun and functional. Designed by Rei Kawakubo of Comme Des Garcons, these sneakers display a fun pattern of illustrated hearts with narrowed eyes. The shoes are available in four different colors, each with a different pattern.

The Converse PLAY line is meant to be sporty and stylish. As a Converse Pro Leather shoe, these sneakers follow their maker’s tradition of maintaining functionality while displaying a creative spirit.

"The playful pattern celebrates the creative, irreverent sprit that is synonymous with both the Converse and Comme des Garçons brands," Nike, Inc. states.

Playful is the perfect description for these sneakers. Bold and eye-catching, the Converse PLAY line is the perfect way to show off your fun and fashionable personality. Stats for Bold Cartoon-Inspired Sneakers Trending: Older & Mild
Research: 2,954 clicks in 157 w
Interest: 1.5 minutes
Concept: Converse Play
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Segment: Females, 12-35
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