Cultured Condiments

Seasoning receives a pop culture overhaul to reinvent flavor in a modern light

Implications - Bringing traditional condiments into the 21st century, brands are incorporating pop culture references into the packaging designs to provide aesthetics that consumers, particularly youths, can relate to. Going beyond the mere allure of flavor, these condiments reference literary classics and cult TV shows to broaden consumer appeal, transforming traditionally secondary cuisine products into more mainstream, consumer-influenced goods.
SCORE: 3.7
Mild Top 4 Examples: 12,626 Total Clicks Jan 14 - Jun 14
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Hipster Mustard Branding - Monsieur Moustache Mustard's Condiment Branding Identity is Witty
SCORE: 4.4
Warm 3,560 Clicks Pub: Apr 19, 14
Hipster Mustard Branding
Monsieur Moustache Mustard's Condiment Branding Identity is Witty
Creating a condiment branding identity that is unique, crafty, hipster and witty for Monsieur Moustache Mustard, Studio Chapeaux went for something completely different to give this condiment an edge.... [More]
Hat-Bearing Branding - Mr. Jam Packaging Features a Whimsical Piece of Headwear on Every Jar
SCORE: 4.2
Mild 5,284 Clicks Pub: Jan 17, 14
Hat-Bearing Branding
Mr. Jam Packaging Features a Whimsical Piece of Headwear on Every Jar
Mr. Jam packaging has literally been dressed up by the design team at Foodwill. The brand identity for the sweet preserves features a series of delightful hat images, with each jam jar bearing the a... [More]
Literary Jam Branding - Gastromasterskaya's Jam Jar Packaging Was Inspired by Popular Books
SCORE: 3.6
Mild 3,011 Clicks Pub: Apr 21, 14
Literary Jam Branding
Gastromasterskaya's Jam Jar Packaging Was Inspired by Popular Books
If you’re a bibliophile, you’ll probably adore the jam jar packaging designed for the Gastromasterskaya line of jams and confitures, and if you’re a fan of puns, you’ll find... [More]
Crime Scene Condiment Bottles - The Concept Branding for Killhunger Mayo Shows Off Its Bad Side
SCORE: 2.3
Untested 771 Clicks Pub: Jun 12, 14
Crime Scene Condiment Bottles
The Concept Branding for Killhunger Mayo Shows Off Its Bad Side
As people become more weight and health-conscious, there are a lot of mayonnaise products that are being branded as healthier spreads—the concept condiment bottles for Killhunger take the opposite... [More]